Sport Brand IndexAbout me
I'm Francisco Zafra, the person behind Sport Brand Index. I am an iGaming and B2B SaaS professional with 10+ years of experience across client onboarding, product delivery, go-to-market, and lifecycle marketing. I have led international launches, cross-functional teams, and multi-channel growth strategies, turning commercial requirements into clear delivery plans and scalable client experiences.
Here is chronology of my work experience, along with the products and marketing work I've been part of - contributing, supervising, coordinating, or managing.
Content & Promos Executive
I joined during the Spanish market launch, producing sports content and promotional landing pages to scale operations and grow the brand.
Campaign Manager
Coordinated Spanish-market campaigns around key sporting events across TV, radio and press, with media, creative and production partners.
FC Barcelona global partnership
Activation of the global deal in Spain.
Press "Magic of Barça - El Súperfan"Real Madrid Basketball sponsorship
Global partner of the basketball section.
Press "El Reto del Oso" (Doncic) eGaming Awards finalistSpain Marketing Manager
Oversaw partnerships with top-tier ambassadors and sports clubs, turning sponsorship rights into integrated acquisition and retention campaigns.
World Cup: "Where gut instinct meets smarts"
International campaign adapted for Spain as "Las Mejores Cuotas en el Mundial", plus the Maldini World Cup series.
Spain cut Maldini World Cup seriesAmbassadors & content
"Play Smart" with Coutinho, the Golden Goals show with Maldini, Mister Chip as ambassador.
Play Smart Betfair podcast (2019) Golden Goals Maldini vs Mister Chip"Crea tu suerte" + "Betfair Fútbol Club"
National campaign fronted by Maldini, and the launch of the weekly show.
Press Episode 1UX/FE Product Manager
Joined FIM, later WA.Technology, turning client requirements into technical and creative briefs for front-end and design teams, across platform and marketing assets.
SBC LatAmWeAreGameOnboarding Manager
Managed international B2B launches, translating commercial commitments into structured go-to-market implementation plans.
SiGMA EurasiaSiGMA AmericasOther brands: EstaçãoBet, Futbet, Headsbet, Betdasorte, Betino, Betizinho, Betpopular, Pingolbet, Pixdasorte, Toisbet, Querobetar, Betdavirada, Inbrazza, JoiaBet, Betsauro, Invictos, Asyabahis, CasinoVoya, Sky247
Head of Onboarding
Led a five-person team taking international B2B partners from sales close to go-live across sportsbook, casino, PAM and payments.
ICE BarcelonaiGB Live