Atomic

Industry

Description

Atomic is a ski brand founded in 1955 and based in the Austrian Alps since its start. It makes skis, ski boots, helmets, goggles and ski clothing for alpine skiing, ski touring and Nordic skiing, for everyone from beginners to top athletes in the sport, and sells a FIS race collection. Atomic celebrated 70 years of its 'We Are Skiing' claim at the 2025 FIS Alpine World Ski Championships in Saalbach.

Sport Focus