Blueseventy

Industry

Description

Blueseventy makes open-water swimming and triathlon wetsuits, swimskins, competition swimwear and goggles, and is named for the 70 percent of the earth covered by water. It began in 1993 as Direct Innovations, which made one of the first triathlon wetsuits, became the official wetsuit of the Ironman triathlon as Ironman Wetsuits, then renamed itself Blueseventy. Its pointzero3 swimskin was worn by Ironman world champion Normann Stadler.

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