Gatorade

Industry

Description

Gatorade is a sports fuel brand making hydration drinks, powders and performance products such as Gatorade Zero, now with no added colors or artificial flavors. It was developed in 1965 by scientists at the University of Florida to help the Gators football team train and compete in intense heat. Gatorade also runs Gatorade Performance Partner, a community for sports performance professionals. The Gatorade Company is part of PepsiCo, Inc.

Sport Focus