Ghost Lifestyle

Industry

Description

GHOST describes itself as the world's first lifestyle sports nutrition brand, with the slogan "Be seen beyond the walls of the gym." Its name and mantra "be seen" come from the feeling of working behind the scenes and wanting to be heard and make an impact. Founder Ryan Hughes, an IFBB Pro turned chief marketing officer, leads its marketing and brand design. The brand is run by Ghost L.L.C. of Henderson, Nevada, which also operates a points-based loyalty program.

Sport Focus