HOKA

Industry

Description

HOKA is a performance footwear brand for road running, trail running and hiking. It was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying, and its shoes quickly won over elite ultramarathoners. HOKA's site tells its story as part of Deckers Brands, the company that began with a surf flip-flop in Santa Barbara in 1973 and grew into a multi-brand footwear group.

Sport Focus