Agassi Sports Entertainment is a racket-sports technology, media and commerce business built around the experience of Andre Agassi and CEO Ron Boreta. Its own account describes a focus on tennis, pickleball and padel, connecting coaching and performance tools with digital experiences and commercial partnerships. An AI-powered coaching platform is a central part of that strategy, intended to give players video-based instruction and digital experiences. The company also describes collaboration with partners including IBM and JOOLA. Its 2025 annual report identifies its principal executive offices in Las Vegas. Its published strategy spans digital experiences, media and events, facilities, licensing and merchandise.
Same category, HQ in USA
COCourtReserve is club management software built for racquet and paddle sports facilities, especially pickleball and tennis clubs, covering court bookings, classes, members and multi-location operations. It was founded in 2016 by Tim and Ashley Owens, who started it out of their love for tennis and pickleball, and says thousands of clubs use it.
Racquet club scheduling and management
EZEZFacility makes scheduling, management and membership software for sports facilities, gyms, fitness centers and recreation businesses, covering tasks such as bookings, memberships and billing. Founded in 2003, it says more than 3,000 facilities worldwide use its all-in-one platform. In September 2009 Jonas Software, a provider of club management solutions, bought EZFacility's assets, and EZFacility, Inc. now operates as a division of Jonas Software.
Club scheduling and facility management
FEFEVO makes cloud-based enterprise software for social ticketing and group experiences, helping brands build offers faster, sell more easily and turn fans into promoters. Since launching in 2016, it says it has helped more than 800 brands in sports, music and entertainment sell over 24 million tickets to 6.1 million fans. FEVO says it is backed by venture capital and private investment firms, which it calls partners.
Social commerce and group ticketing
SPSportsEngine supplies software for youth-sport organisations, with tools for registration, websites, scheduling, communications and administration. Founded in 2008, its suite includes products for clubs, tournaments, studios and live or on-demand video. PlayMetrics announced in May 2026 that it acquired substantially all SportsEngine assets from Versant, and SportsEngine's own site now says it is part of PlayMetrics; the older company-page metadata that names Versant has not caught up with that transaction.
Youth sports club management
TOTourney Machine is now branded SportsEngine Tourney, a tournament and league management product. Tournament directors can build brackets and schedules with automated scheduling that accounts for court availability, team restrictions, travel between venues and rest between games. The product also provides online registration for teams, rosters, waivers and payments; event pages publish standings, scores and results. Its mobile app lets teams and families view schedules and directions and receive messages about changes. The SportsEngine site says SportsEngine is now part of PlayMetrics.
Sports tournament management
BLBlinkfire Analytics is an AI-powered sponsorship intelligence platform that helps sports and entertainment organizations, brands, agencies and media companies measure, manage and maximize the value of sponsorships, digital content and media rights across social media, broadcast and OTT. It was founded in 2014 by Steve Olechowski and Juan Luis Hortelano.
Sports sponsorship valuation
CACaptainU is an online college sports recruiting platform, now branded with Stack Athlete Recruiting, that helps high school athletes and college coaches connect. It was founded in 2007 and is used by more than 3 million high school athletes, colleges, teams and events. In April 2026 it was acquired by MLQ Ventures LLC, led by a senior CaptainU staff member.
College sports recruiting tools
COCoachNow is a coaching app for recording and sharing video and images, giving feedback and communicating with athletes, used by more than 1 million coaches and athletes across 60+ sports in 140+ countries and by academies, camps and organizations. It was founded by Spencer Dennis and, together with Golfshot GPS, has been acquired by Golf Genius.
Video coaching and collaboration
