Sources we get inspiration from

Sporting goods, fitness and industry networks

Sporting-goods industry reporting on brands, retailers, suppliers and market developments. Its trade focus helps readers follow company changes, products and the wider commercial market.

AccessPaid corporate subscription (Professional, Premium or Market Outlook; one-year minimum). Individuals can try Professional for €1 for 30 days.

Visit sgieurope.com →

Sporting goods, fitness and industry networks

Spanish-language trade reporting on sporting-goods brands, distributors, retail and equipment. Readers can follow product-market changes and discover businesses beyond the largest consumer names.

AccessFree public news. No paid reader plan found.

Visit tradesport.com →

Sporting goods, fitness and industry networks

Health, fitness and wellness business reporting for founders, operators and investors. It covers gyms, studios, preventive health, wearables and related companies, so not every item is sports-specific.

AccessFree public articles and newsletter. No paid tiers found.

Visit insider.fitt.co →

Sporting goods, fitness and industry networks

Spain’s sporting-goods industry association publishes sector news and information about trade activity, events and internationalisation. It is an industry resource rather than only a news publication.

AccessFree public news. Organisation membership is separate from news access.

Visit afydad.com →

Sports business and regional perspectives

Reporting and analysis on sports rights, sponsorship, finance and commercial strategy. Readers can follow business developments and explore the context behind deals.

AccessFree registration includes two News articles a month; unlimited News needs a paid subscription.

Visit sportbusiness.com →

Sports business and regional perspectives

Sports-business reporting on media, sponsorship, technology and commercial strategy. Its membership adds analysis and intelligence tools for readers who need more than daily headlines.

AccessFree public news. Paid SportsPro+ membership: Essential (£150 a year) or Executive (£480 a year); Enterprise covers teams.

Visit sportspro.com →

Sports business and regional perspectives

Sports-business news on partnerships, rights, regulation and commercial developments. Readers should distinguish relevant company stories from wider governance or betting-related coverage.

AccessFree public news and newsletter. No paid reader tier found.

Visit insidersport.com →

Sports business and regional perspectives

Sports-business reporting on rights, sponsorship and commercial deals. Its deeper analysis, features and interviews complement the daily news coverage.

AccessFree public news. Premium Content is a free registered subscription.

Visit sportcal.com →

Sports business and regional perspectives

Sports finance, transactions, legal and commercial reporting, with a strong US perspective. Useful for following the business structures and deals behind teams, leagues and industry companies.

AccessPaid subscription; group packages available.

Visit sportico.com →

Sports business and regional perspectives

Irish sports-business coverage spanning partnerships, participation, suppliers and industry people. Its local focus helps readers understand the organisations and commercial activity around Irish sport.

AccessFree public Freeview articles; a paid membership adds digital access and benefits.

Visit sportforbusiness.com →

Sports business and regional perspectives

Spanish sports-business reporting on companies, operators, facilities and commercial activity. It combines news with reports, a professional directory and market-intelligence resources.

AccessFree public news. Club 2P: free Simpatizante, Socio at €99 a year and a student option; Intelligence 2P is separate.

Visit 2playbook.com →

Sports business and regional perspectives

Spanish reporting on the economics of sport, including company finance, equipment, fitness and operators. Useful for following the commercial story behind Spanish and international businesses.

AccessFree public news and newsletter. Paid-tier status unknown.

Visit palco23.mundodeportivo.com →

Sports business and regional perspectives

UK sports-industry coverage, awards, events and professional networking. Its company and partnership stories help readers follow the businesses and people around the sector.

AccessFree with a Professional account. A paid annual Sport Industry Membership adds networking, awards and other benefits.

Visit sportindustry.co.uk →

Sports business and regional perspectives

French sports-marketing and sponsorship coverage, including campaigns, partnerships and interviews. Some wider viewing guides and promotional offers sit alongside the business stories.

AccessFree public news. No paid reader tier found.

Visit sportbuzzbusiness.fr →

Sports business and regional perspectives

French sports-business reporting, sponsorship news and industry interviews. Its separate professional club adds a network and events around the publication.

AccessPaid subscription with multi-account services. The separate Club runs paid events.

Visit sportbusiness.club →

Sports business and regional perspectives

Portuguese-language sports-marketing coverage with a Brazilian focus. Readers can follow brand campaigns, sponsorships and commercial activity, alongside learning resources.

AccessFree public news. The separate MKT Esportivo Pass sells a course archive.

Visit mktesportivo.com →

Sports business and regional perspectives

Italian sports-business reporting beyond a single sport, including company finance and commercial developments. Readers can compare business stories across equipment, media, leagues and operators.

AccessFree public content; registration and paid Premium content also exist.

Visit sportefinanza.it →

Sports business and regional perspectives

Italian sports-business reporting on sponsorships, club finance, stadium deals and the organisations around sport in Italy.

AccessAccess terms unknown.

Visit sporteconomy.it →

Sports business and regional perspectives

Brazilian sports-business reporting covering media, marketing, sponsorship and industry companies. It offers a Portuguese-language perspective on commercial developments around sport.

AccessFree public reporting and newsletters.

Visit maquinadoesporte.com.br →

Football business and financial context

Public insights sit alongside subscription data platforms covering club finance, player valuations, social media and youth football. Readers can use the reporting for context and the platform for deeper business comparisons.

AccessFree public insights; deeper data sits on paid subscription platforms.

Visit footballbenchmark.com →

Football business and financial context

Italian journalism on football economics, club finance, governance, media rights, stadiums and marketing. It combines news with analysis of clubs and industry trends.

AccessFree public news. Paid-plan status unknown.

Visit calcioefinanza.it →

Football business and financial context

Portuguese-language writing about the business of football, including clubs, fans and commercial models. Readers can use it for business questions rather than routine match reporting.

AccessFree public articles. No paid reader plan found.

Visit futebolnegocios.com →

Football business and financial context

Sports-business and finance writing within Forbes, alongside broader sports stories. Readers can find reporting and estimates on ownership, wealth and commercial developments, with claims attributed to their authors.

AccessPaid Forbes digital membership (monthly, annual or two-year); it covers Forbes journalism, not a SportsMoney-only plan.

Visit forbes.com →

Football business and financial context

Sports journalism with business reporting on leagues, clubs and commercial change. Its MoneyCall newsletter is its dedicated weekly sports-business briefing.

AccessPaid subscription. The MoneyCall sports-business newsletter is free and weekly.

Visit nytimes.com →

Football business and financial context

Sports and entertainment investment insights from Goldman Sachs Private Wealth Management, including institutional capital, stadium infrastructure, multi-club ownership and valuations. Long-form analysis published occasionally rather than daily news.

AccessPublic free articles. No paid reader tier found.

Visit pwm.gs.com →

Marketing, sponsorship and creative ideas

Case-led breakdowns of how brands activate sponsorships in sport and entertainment. Useful for understanding the ideas, formats and touchpoints behind a campaign rather than only its announcement.

AccessFree public issues and newsletter. Paid-tier status unknown.

Visit theactivation.beehiiv.com →

Marketing, sponsorship and creative ideas

Case studies and practical analysis of digital sponsorship and branded content in sport. Readers can explore creative integrations, commercial packaging and how partnerships are activated.

AccessFree twice-weekly newsletter. No paid reader tier found.

Visit sponconsports.com →

Marketing, sponsorship and creative ideas

French sports-marketing and sponsorship coverage combining news, themed reporting and industry interviews. Its magazine offers a deeper weekly view of the sector.

AccessPaid magazine subscriptions, including a Découverte offer and a student option.

Visit sportstrategies.com →

Marketing, sponsorship and creative ideas

French sports-business and marketing reporting focused on sponsorships and commercial partnerships. Its La Lettre du Sponsoring adds subscriber editions and deeper material.

AccessFree public content; a subscriber-only section and paid La Lettre editions.

Visit sponsoring.fr →

Marketing, sponsorship and creative ideas

Spanish marketing, advertising and digital-economy reporting. Campaigns, interviews and research can provide broader commercial and creative perspective beyond sport.

AccessFree public reporting. Paid-tier status unknown.

Visit reasonwhy.es →

Marketing, sponsorship and creative ideas

A newsletter about AI for commercial and partnerships teams in sport and the creator economy. Current public editions explore pitch visuals and creative workflows.

AccessFree public editions and newsletter.

Visit partnerwithai.beehiiv.com →

Technology, fandom and briefings

Sports-technology company, investment and innovation intelligence. Public reports and perspectives sit alongside a platform for companies, deals, investors and analytics.

AccessIntelligence Hub: free tier plus paid subscriptions; some reports are reserved for paid annual plans.

Visit sportstechx.com →

Technology, fandom and briefings

A newsletter about fandom, intellectual property and technology across sport and entertainment. It helps readers explore emerging platforms and business models, while keeping the sport connection in view.

AccessFree public archive and newsletter.

Visit seg3.com →

Technology, fandom and briefings

A sports-business briefing that bundles stories and points to further reading. Useful for discovering topics, while the underlying reporting should be followed for detailed evidence.

AccessFree public editions and newsletter.

Visit daily-playbook.com →