About the Sport Brand IndexAbout SBI
Sport Brand Index is a structured directory of the companies shaping sport: nutrition, equipment, software, media and services.
Every brand is classified by category, sport and region, with direct links to its website, social profiles and career page, so you can find the provider, or the client, you're looking for without digging.
Dataset scope, sources, checks and completeness calculation.
Why an Index?
After more than a decade in iGaming, sports marketing, and B2B software, I wanted to build a resource for the sports industry itself.
Coming from an iGaming background, the obvious path to demonstrate technical and product skills would have been to launch a mock sports betting site. But underneath the surface, a betting interface (matching leagues, events, and odds) draws on many of the same data-design skills as a B2B directory: filtering, structuring, and serving relational data cleanly.
Building an index solves a genuine industry gap without the noise. The global sports ecosystem (spanning sports tech, agencies, data providers, and rights holders) is growing rapidly, yet finding structured company data remains fragmented across social profiles, press releases, and job boards.
Sport Brand Index brings order to that landscape. Every brand is organized around standardized parameters: primary category, sport, and location, with links to official channels and career pages where verified. Where data isn't confirmed, we leave the field blank, prioritizing data integrity over artificial completeness. For job seekers, potential partners and industry researchers, the index offers a consistent starting point for discovering companies and following their official channels.
Ultimately, the site serves a dual purpose: a practical, multi-market directory in five languages for anyone researching the business of sport, and a live demonstration of organizing complex, unstructured research into a structured data model designed to scale.
Languages
The full index is available in English, Spanish, French, Italian and Portuguese. Translations are sorted out with the help of AI.
Free listings
Listings are free and no brand can pay for placement.
Did you spot something wrong? Every profile has a "Let us know" link that emails us directly.
About the creator
I'm Francisco Zafra, a sports marketing and onboarding professional based in Dublin. After 11+ years across iGaming, sports marketing and B2B SaaS, including seven years at Betfair and four at WA.Technology, I started Sport Brand Index to map the companies shaping the sport industry in one place.
Privacy
Sport Brand Index is a read-only directory. We do not require accounts or use advertising cookies. The stock ticker on our News page is provided by TradingView. When you open that page, your browser loads its widget from TradingView. TradingView says its widgets do not set cookies, but it receives the page URL, widget type, displayed symbols and your IP address to deliver the market data and protect its service. We do not control how TradingView handles that data. See the TradingView privacy policy for details.
Newsletter: if you subscribe, we collect your email address and record that you agreed to receive the newsletter. We use it only to send you the newsletter. Our email provider, Sender, processes it on our behalf. Subscribing is optional, and you can withdraw your consent at any time with the unsubscribe link in any email; we then stop sending to you. To have your address deleted, write to us through the Contact page.
What we collect
If you contact us by email or through the "Add your brand" form, we receive the details you choose to send (your email address, brand name and website URL). We use them only to answer you and to review the brand for the index.
We count how many times each brand profile is opened. The counter stores only the brand name and the number of opens - no cookies, no IP addresses, nothing about who you are.
Anonymous measurement
We use Cloudflare Web Analytics to understand page performance and aggregate traffic. Its beacon does not use cookies or browser storage to identify visitors. On the guide page, our own counters record page opens, Buy and preview clicks, and contact-form opens by button placement and day. These counters store only action totals, not names, email addresses, IP addresses, visitor IDs or form contents. They do not identify people or confirm purchases. Our hosting provider may process technical request data for security and delivery.
Contact form
When you write through the contact form, we store your name, email address and message to review your submission and reply to you. If you tick the optional consent box, we also keep your email in our contacts list for future updates about Sport Brand Index. You can ask us to delete your details at any time via contact@sportbrandindex.com.
Your data
We do not sell the details you submit or use them to profile visitors. The TradingView widget receives the technical data described above when you visit News.
Hosting
The site is served as static files. Standard server logs (IP address, browser, pages visited) may be kept by the hosting provider for security and reliability.
Changes
This page will be updated when our data practices change. TradingView privacy policy: https://www.tradingview.com/privacy-policy/.
Questions
FAQ
Answers about the Sport Brand Index.
What is the Sport Brand Index?
A structured directory of the companies shaping sport: nutrition, equipment, software, media and services. Every brand is classified by category, sport and region.
Is it free?
Yes. Browsing is free and listings are free. No brand can pay for placement.
How is the data collected?
Every entry is researched from public sources: the brand's own website, official social accounts and published career pages. Some information is collected, processed and formatted with the help of artificial intelligence, and every profile is reviewed before it goes live.
Why is a field blank on a profile?
Because we couldn't verify it. We leave fields blank rather than guess.
How do I add my brand?
Use the "Add your brand" link in the menu or the footer. It opens a short form; we review every submission by hand.
Something is wrong on a profile. How do I flag it?
Every profile has a "Let us know" link that opens the contact form. You can also write to contact@sportbrandindex.com.
How current is the index?
The footer of every page shows the date of the last brand listed and the last full verification.
Is the site available in Spanish?
Yes. The whole index is available in English, Spanish, French, Italian and Portuguese; use the language selector in the menu.
Terms of Use
Sport Brand Index is a free, read-only directory of sports brands, researched from public sources. By using the site you accept these terms.
Our content
The directory structure, the classifications, the descriptions and the compiled data are our work. You are welcome to browse, to link to any page, and to quote short excerpts with credit. You may not copy, scrape, republish or reuse the directory, in whole or in part, without written permission.
Brand information
Brand details come from public sources and may change over time. We do not guarantee that every field is complete or current; an empty field means "not verified". Brands can correct or remove their listing at any time via the "Let us know" link on their profile or by email.
No affiliation
Listings are informational. A listing does not mean endorsement by, or partnership with, the brand. Trademarks and logos belong to their owners and are shown only to identify each brand.
Free listings
Listings are free and no brand can pay for placement. If that changes in a later phase, this page will say so.
Liability
The site is provided "as is". We are not responsible for decisions made based on the directory, nor for the third-party sites we link to.
Changes and questions
These terms are updated on this page as the project evolves. Contact: contact@sportbrandindex.com