AllTrails is an outdoor exploration platform founded in 2010, with a website and mobile apps that help people discover trails for hiking, running and riding. Its trail information supports route planning through maps, photos, community reviews and details such as length and estimated duration. The company introduced curated Collections and dedicated Park Pages in its 2024 platform update. Its current mission is to help people find their way outside, with a global community rather than a single walking destination. Through its Public Lands Program, AllTrails offers land managers free real-time trail data and insights, and it supports conservation and outdoor-access organisations as a 1% for the Planet company. Visitors should check current trail conditions, local access rules and closures before setting out; a mapped route is not a guarantee of safe or permitted access.
Same category, HQ in USA
STStrava was founded in 2009 by Mark Gainey and Michael Horvath, who named it after the Swedish word for 'to strive'. The San Francisco company runs a platform for recording, training and sharing activity, and describes its community as more than 195 million athletes.
Activity tracking and social fitness app
GAGameChanger is a youth sports app for athletes, coaches and families that offers free team scheduling and communication, HD live streaming, GameStream animations, play-by-play, stats and auto-generated highlight reels. Founded in 2009, it aims to connect youth sports communities to the games their athletes play. GameChanger calls itself part of the DICK'S Sporting Goods family, and it has announced a partnership with the Positive Coaching Alliance.
Team scoring and game streaming
TRTrainingPeaks grew out of Joe Friel's coaching business in the late 1990s, when his son Dirk and engineer Gear Fisher set out to replace handmade logs, email and fax. Its web, mobile and desktop tools help athletes and coaches plan, track and analyse training, and are used by Tour de France teams and IRONMAN champions.
Endurance training platform
ZWZwift describes itself as a fitness company born from gaming, using massively multiplayer online technology to build 3D worlds such as Watopia. Its app connects wirelessly to smart trainers and treadmills so that real-world effort powers an avatar in races, social rides and structured training.
Indoor cycling and running app
ACACTIVE Network makes activity management software for event organizers, recreation departments, municipalities and camps. Its tools cover registration, email and SMS marketing, audience segmentation, reporting and analytics, and data protection. ACTIVE Network is part of Global Payments, which presents ACTIVE as its recreation and event-management software.
Sports event and recreation management
BLBlinkfire Analytics is an AI-powered sponsorship intelligence platform that helps sports and entertainment organizations, brands, agencies and media companies measure, manage and maximize the value of sponsorships, digital content and media rights across social media, broadcast and OTT. It was founded in 2014 by Steve Olechowski and Juan Luis Hortelano.
Sports sponsorship valuation
CACaptainU is an online college sports recruiting platform, now branded with Stack Athlete Recruiting, that helps high school athletes and college coaches connect. It was founded in 2007 and is used by more than 3 million high school athletes, colleges, teams and events. In April 2026 it was acquired by MLQ Ventures LLC, led by a senior CaptainU staff member.
College sports recruiting tools
CHChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.
Race timing and event management
