Apex Sports Group

CA

CAAportas

CAAportas is a sports-sector advisory firm working with leaders on organisational strategy, business performance and sporting outcomes. Its site describes work on developing sport leaders, increasing effective funding and using partnerships to support sporting organisations. The company now presents itself as CAA Portas; its homepage says it combines consulting expertise with specialist knowledge of sport rather than selling consumer equipment or running a league.

Sports marketing and advisory services

FU

Fuse

Fuse is a global sports and entertainment marketing agency that connects brands to culture through partnerships in sport, music, film and television, gaming and esports. Headquartered in London and present in 12 international markets, it works with brands and rights holders, offering end-to-end partnership services. Fuse is the Omnicom Media Group agency that specialises in sports and entertainment marketing, and is led by global CEO Louise Johnson.

Sports marketing and advisory services

GE

Gemba

Gemba is a sport and entertainment consultancy offering fan insights, data and analytics, strategy and marketing, under the line "Fan Focused. Results Driven." It has grown through acquisitions, including the sponsorship management part of marketing company Bullet Marketing. As part of a group restructure with a new holding company, Gemba has expanded in Europe and appointed Claire Kelly to its global board as Managing Director of Gemba Europe & Middle East.

Sports marketing and advisory services

RE

Redtorch

Redtorch is an independent sports-marketing agency founded in 2014 by Jonny, Chris and Alex, with a focus on linking sport and culture. It offers research, strategy, creative work and communications to sports organisations, especially around Olympic sport. Its own site includes client comments from people at the UCI, United World Wrestling and the Athletics Integrity Unit, which support examples of past agency work rather than proving current sponsorship deals.

Sports marketing and advisory services

SP

SportQuake

SportQuake is a sports-marketing and sponsorship-planning agency founded by Matt House. It helps brands compare sporting audiences, plan campaigns and buy commercial inventory from teams and other rights holders. The agency says it combines relationships, data and analysis to simplify a fragmented market; those are descriptions of its service, not proof of particular current sponsorship agreements or independently verified cost savings.

Sports marketing and advisory services

TH

The Sports Consultancy

The Sports Consultancy advises sports organisations, event owners, cities and venues on strategy, investment, commercial partnerships and major events. Its site also identifies TSC Legal as a separate law firm wholly owned by The Sports Consultancy, not the other way around. The firm names examples of sports and public-sector work, but a logo shown on a site does not by itself establish a current sponsorship or endorsement. Its promises of growth or social returns are service aims, not guaranteed client outcomes.

Sports marketing and advisory services

TW

Twenty First Group

Twenty First Group provides sports intelligence and advisory work for organisations seeking to understand performance, fans and commercial decisions. Its company page says it began in 2013 with football under 21st Club and golf under 15th Club, then adopted the Twenty First Group name in 2021 as it expanded its work across sports. These names are its own business lines, not evidence of a parent company. Its claims of sporting impact or market leadership are company descriptions.

Sports marketing and advisory services

TW

Two Circles

Two Circles is a sports and entertainment marketing business established in 2011. Its company page describes using fan data to help organisations develop audiences and commercial income through media rights, sponsorship, retail, licensing and ticketing. It names prominent sports partners as examples of work, not proof that each relationship remains active indefinitely. The page describes the company's own approach and reported footprint; campaign outcomes would need separate evidence.

Sports marketing and advisory services