BV Sport

DE

Decathlon

Decathlon was born in France in 1976, is active in 72 countries and calls itself the world's largest sporting goods retailer. It designs and sells sports clothing and gear across many in-house brands, such as Simond for climbing and Forclaz for trekking, with a focus on affordable hiking, camping and cycling gear for people of all levels. Decathlon's own brand structure includes category specialists such as Quechua, Kipsta and Btwin, plus expert labels including Van Rysel and Kiprun; they are Decathlon lines rather than unrelated companies.

Specialist sports equipment

CA

Café du Cycliste

French Riviera label blending technical cycling kit with fashion-led colours and an expanding outdoor and running collection. Its collections extend from road and gravel kit into running, hiking and casual pieces, combining technical fabrics with a Riviera-led visual identity.

Premium cycling and outdoor apparel

EL

ELGE Sport

ELGE Sport is a French manufacturer of custom sublimated teamwear for clubs and associations, covering sports from rugby and football to handball and padel. Founded in 2019 by former club officials, it is based in Vitrolles near Marseille and delivers made-to-order kits in around four weeks.

Custom team sportswear

AL

Altore

Altore is a trail and running apparel brand based in Corsica that designs technical, eco-responsible outfits made in France. It uses bamboo fibre and recycled polyester and tests its products with its own athletes.

Trail and running apparel

LE

Le Coq Sportif

Le Coq Sportif is a French sportswear brand founded in 1882 by Emile Camuset. It makes sports clothing, footwear and team apparel, and outfits national teams and athletes including the French Olympic team.

Sportswear, footwear and team apparel

RA

RaidLight

RaidLight is a French trail-running equipment brand based in Saint-Pierre-de-Chartreuse. It develops technical apparel, hydration packs and accessories for trail runners.

Technical sportswear

SA

Salomon

Salomon is an outdoor-sports brand founded in Annecy in 1947 and part of Amer Sports, according to its own privacy notice. It began with ski-binding parts and expanded into boots, skis, snowboards and trail-running footwear, including the XA PRO, XT-6 and S/LAB ranges. Its company history also describes ski innovations such as the Skade toe piece and later footwear development; those dates are milestones in the brand's history, not claims that every current product uses the same technology.

Trail, hiking and winter sports gear

SA

Satisfy

Satisfy is a Paris running label founded by creative director Brice Partouche, who grew up in the Alps skateboarding and snowboarding and ran skate and denim brands before turning to running. Since launching in 2015, it has made technical running equipment meant to reduce distractions and help runners reach what it calls the High.

Technical running apparel