CAA Sports

OC

Octagon

Octagon is a global agency in sports, entertainment and culture, providing athlete and talent representation, marketing, data and public relations for brands, athletes and personalities, with a team of more than 1,000 people worldwide. It was founded in 1983 as Advantage International, with clients including three-time NBA MVP Moses Malone, and in 1993 created Octagon Financial Services, which now oversees more than $1 billion in client assets. Its agency network includes Octagon, FRUKT, Futures Sport & Entertainment and No2ndPlace. Advantage International joined the Interpublic Group in 1997, and Octagon is now part of Omnicom.

Sports marketing and talent representation

PL

Playfly Sports

Playfly Sports is a sports marketing company based in Berwyn, Pennsylvania. It works with brands and rights holders across professional, college and youth sports, combining media sales, sponsorship and commercial advisory services. Its media business packages linear and digital in-game advertising across MLB, NBA and NHL team broadcasts, while its wider services include branded content, fan engagement and sponsorship sales. Playfly says it serves more than 2,200 brands and 250 rights holders worldwide. These are company-reported figures, rather than an independent measure of campaign results. Its services are aimed at organizations buying sports exposure or developing revenue from sports audiences.

Sports marketing, media and sponsorship services

RC

RCX Sports

RCX Sports is a youth sports company based in Roswell, Georgia, founded in 2019. It is the official operator of NFL FLAG and works with professional leagues on programmes such as NHL STREET, Jr. NBA and Jr. WNBA Leagues and MLS GO. It supplies local leagues with resources, uniforms and support, and runs tournaments and events.

Youth sports league operator

AT

Athletes First

ATHLETES FIRST is a full-service sports management firm that has represented elite players, coaches, team personnel and broadcasters since 2001. It is headquartered in Laguna Hills in Southern California, with offices in New York City, Gainesville, Austin and Atlanta. Its agent team includes trained attorneys and negotiators with bachelor's, master's and law degrees.

Sports marketing and advisory services

EL

Elevate

Elevate is a global sports and entertainment agency founded in 2018 that describes itself as award-winning and the growth partner for leading brands, properties and experience-driven businesses. Through one integrated model it says it advises more than 1,000 clients, and what began in sports has grown to serve culture, attractions and other sectors. Elevate began as a collaboration between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE); its ownership group now also includes Arctos, Velocity Capital and hospitality company Levy. It has named Oak View Group, Live Nation and Ticketmaster as partners.

Sports marketing and advisory services

EX

Excel Sports Management

Excel Sports Management is a sports agency whose stated mission is to be the premier sports agency in the world, using the power of sports to help its clients reach their full potential. It describes itself as nimble, tenacious and entrepreneurial and points to its relationships across the sports industry and beyond. The agency has rebranded Nolan Partners as Excel Search & Advisory, an executive search and advisory business.

Sports marketing and advisory services

GM

GMR Marketing

GMR Marketing is an experience marketing agency that says it makes stories that become lasting memories. It started in 1979 with a concert series for a beer brand, and it claims to have pioneered experience marketing. Today it manages tours, builds brand worlds and creates campaigns that tap into people's passions for music, sports and entertainment.

Sports marketing and advisory services

LE

Legends

Legends is a premium live events company that creates fan experiences for its partners, working across venues and events. It has completed its acquisition of venue management company ASM Global, a combination it says creates the world's preeminent premium live events company; CEO Dan Levy called it the start of the next era of Legends. Investment firm Sixth Street holds a majority stake and leads the Legends partnership group alongside co-founders YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys.

Sports marketing and advisory services