Cadence

BO

Bowflex

BowFlex makes premium home exercise equipment, including the Xtreme 2 SE Home Gym, with an industry-leading warranty, expert delivery and assembly, and no required subscriptions. Its training platform offers adaptive workouts, workouts in scenic destinations and on-demand instructor-led classes. BowFlex is now a Johnson Health Tech brand: Johnson Health Tech Retail acquired the BowFlex, Schwinn and JRNY brand assets in a bankruptcy sale completed in April 2024.

Specialist sports equipment

DI

District Vision

District Vision was started by two friends who met as teenagers in London and later, in New York, saw that runners cared about training the mind as much as the body. Its sports eyewear launched in December 2015 and is designed and engineered in Japan; the company is now an independent, investor-free team based in California.

Running eyewear and apparel

GO

goodr

goodr started in 2015 when founder Stephen, a self-described slow runner, and his high-school friends Keri and Ben noticed that running sunglasses were expensive, ugly and over-engineered. The brand answered with fun, affordable sunglasses and grew with help from Stephen's run group.

Running sunglasses

HY

Hydrapak

HydraPak has designed performance hydration systems for more than 20 years. Its range includes reservoirs, soft flasks and bottles made for athletes and equipment-brand partners who need dependable hydration in demanding conditions. Its headquarters are in Longmont, Colorado.

Sports hydration systems

IN

Incrediwear

Incrediwear makes recovery sleeves, supports and apparel for athletes and everyday use. Founded by Jackson Corley, it uses proprietary fabrics that the brand markets to support circulation and recovery.

Recovery sleeves and wearable supports

KN

Knockaround

Knockaround is a San Diego eyewear brand founded by Adam Moyer in 2005. It offers everyday sunglasses as well as sport and performance eyewear for running, golf and other outdoor activities.

Sport and lifestyle sunglasses

LI

Life Fitness

Life Fitness makes commercial and home fitness equipment for gyms, hotels, homes and other settings, covering cardio and strength training. It operates as one unified company with two brands, Life Fitness and Hammer Strength. The company says its legacy began in 1968 with the LifeCycle, which it calls the first electronic exercise machine.

Specialist sports equipment

NA

Nathan Sports

For more than 40 years, Nathan has made running essentials meant to help runners perform mile after mile. Its range covers hydration vests and handheld bottles, waist packs and belts, reflective gear, lights and alarms, all built around intuitive design, comfort and smart storage.

Running hydration and safety gear