MOMountain Fuel
Mountain Fuel makes sports nutrition for running, cycling, triathlon and other endurance sports, including Sports Jellies and flapjack bars designed as a system for energy and recovery, and features testimonials from runners such as Kilian Jornet and Jon Albon. Based in Keswick in the Lake District, it was founded by former soldier Darren Foote, who found no effective, stomach-friendly nutrition system during his army service. It says it was the first company to specialise exclusively in balanced supplements for extreme and endurance sport, developed through nearly two years of research and field trials. It supported the Montane Lakeland 50 & 100 in 2016.
Endurance fueling and hydration