Eddy Merckx

BI

Bike7

Bike7 makes high-performance bike maintenance products such as chain cleaners, lubricants, waxes and sealants. The Belgian brand was founded in 2011 and is based in Olen.

Bike maintenance and care products

LA

Lazer

Lazer traces its roots to 1919, when the Lacroix brothers made leather caps and gloves for early motorcyclists and pilots in Nivelles, Belgium; the company adopted the Lazer name in 1980. From its headquarters in Mechelen it develops advanced cycling helmets, guided by the aim of letting all cyclists ride safely. Lazer is part of the Shimano group, according to Shimano's official cycling-store account of the helmet brand.

Cycling helmets

MO

Morgan Blue

Belgian maintenance specialist whose oils, greases and cleaners are a long-running presence in professional cycling team workshops. The range covers chain oils, greases, cleaners, massage products and workshop consumables developed around everyday and race-service maintenance.

Bicycle lubricants and maintenance

NA

Naos Optics

Naos Optics is a Belgian sports-eyewear brand started by two brothers with a background in mountain biking. Its story says they began designing their own glasses in 2022 after testing eyewear for technical rides, and developed Lumitron lens technology and bio-based frames. Its catalog includes riding glasses, MTB goggles and replacement lenses. The contact page identifies Naos Optics BV with a physical address in Belgium, but does not name a city there.

Sports eyewear

RI

Ridley Bikes

Belgian maker of high-end drop-bar bikes for road and gravel riding, built around speed, aerodynamics, functionality and cycling culture. Its R&D engineers test bikes in the brand's own wind tunnel, and the company is based in Belgian Bike Valley, home to its 'Factory of Dreams'.

Road and gravel bikes