Fractel is an Australian running headwear and apparel brand founded in 2018 on the Sunshine Coast, Queensland. It makes premium performance caps and donates 1% of all sales to environmental partners.
Same category, HQ in Australia
RURunners World is an athletics specialist store in East Kew, Melbourne. It sells running, cross country, trail and track and field shoes, including spikes, plus apparel and accessories from other brands. Its own site says it was established in 1976 by Australian marathon runner Neil Ryan.
Sports retail
ATSydney label pairing bold visual collections with race-cut technical kit for road, gravel and off-bike use. Its collections span race-fit jerseys, bib shorts, outer layers and accessories for road and gravel riding, often released in bold seasonal graphics.
Technical cycling apparel
BLBrisbane brand combining graphic race kit with community rides and mental-health initiatives embedded in its rider culture. Its product collections sit alongside organised rides and community initiatives, giving the brand a social identity beyond technical race clothing.
Cycling apparel and community rides
BLBloch is an Australian dance brand founded in Sydney in 1932, making ballet shoes, pointe shoes, dancewear and dance-inspired activewear.
Dance shoes and apparel
FUFunkita makes colourful swimwear, swimming accessories and activewear, with a focus on swimmers and other water-sport athletes. Its company story says the brand launched in 2004 and later added goggles, caps, training aids and a performance suit to its range. Its trading terms identify Way Funky Company Pty Ltd as the Australian business behind Funkita. Claims about resistance to chlorine, shape retention or race performance are the brand's product claims, not guarantees for every garment or athlete.
Specialist sports apparel
MAMAAP makes performance cycling apparel and kits. It was born in Melbourne, a city it says has an obsession with sport, style and coffee, and has been making cycling clothing since 2014. Its founders come from graphic design, fashion and technical apparel design. MAAP has a multi-year partnership with GreenEDGE Cycling starting with the 2025 season.
Technical cycling apparel
PEAustralian kit brand moving from local riding culture into pro-team supply, with road, gravel and custom-club collections. The range covers road and off-road apparel plus custom club kit, linking its Australian riding roots with team and community programmes.
Performance cycling apparel
RIRip Curl is a surfing and snow-sports brand founded in 1969 by Brian Singer and Doug Warbrick. Its range includes wetsuits, surfing apparel and equipment, while its event programme spans professional contests and the GromSearch youth series. The brand says it sponsored the 1973 Rip Curl Pro at Bells Beach and continues to support athletes and WSL World Championship Tour events; those relationships are stated by Rip Curl, without implying it sponsors every event on the tour.
Surf and snow apparel and gear
