GHOST describes itself as the world's first lifestyle sports nutrition brand, with the slogan "Be seen beyond the walls of the gym." Its name and mantra "be seen" come from the feeling of working behind the scenes and wanting to be heard and make an impact. Founder Ryan Hughes, an IFBB Pro turned chief marketing officer, leads its marketing and brand design. The brand is run by Ghost L.L.C. of Henderson, Nevada, which also operates a points-based loyalty program. Keurig Dr Pepper acquired a 60% stake in GHOST, which its 2025 results include in its business; the remaining stake was scheduled for acquisition in 2028.
Same category, HQ in USA
ALALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.
Vitamins and performance supplements
AMAmazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast. Amazing Grass is part of Glanbia Performance Nutrition, as both the brand and Glanbia identify it within that nutrition portfolio.
Vitamins and performance supplements
ATAtlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.
Protein bars and functional snacks
BPBare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in his college apartment at Indiana University of Pennsylvania and is headquartered in Round Rock, Texas. It makes performance and health supplements, including endurance gel packs, all third-party tested for banned substances, quality and label accuracy. BPN is a veteran-owned and operated business with more than 920,000 customers.
Performance nutrition and hydration
BSBSN (Bio-Engineered Supplements and Nutrition, Inc.) was founded in 2001 and is a global sports nutrition brand known for flavor and formula innovation. Its products include N.O.-XPLODE pre-workout and SYNTHA-6 protein, and the brand and its products have won more than 35 sports nutrition awards. Glanbia acquired BSN in 2011 as part of its performance-nutrition business.
Performance nutrition and hydration
BUBUILT, made by BUILT Brands of American Fork, Utah, makes high-protein snack bars, including its Puff bars in flavors such as Cinnamon Cereal Milk, Peanut Butter S'mores Chunk and Strawberries 'N Cream, plus limited editions and merchandise. It has an NIL partnership with Brigham Young University athletes, which included the CougarTail Puff Bar and a pledge of 15 percent of its sales to Cougar football players. It also sells wholesale to retailers.
Protein bars and functional snacks
CECellucor is a Nutrabolt sports nutrition brand behind C4 pre-workout, making products with clinically studied ingredients. Its range includes creatine formulas such as Cellucor Longevity with NAD+ and Cellucor Vitality with collagen peptides. Its sister brand C4 Energy makes zero-sugar performance energy drinks.
Performance nutrition and hydration
CECELSIUS, founded in 2004, makes fitness energy drinks designed around an active lifestyle. It says its formula, combined with exercise, is clinically proven to boost metabolism and help burn body fat, and that its drinks are enjoyed by elite professional and college athletes. Its lines include CELSIUS and CELSIUS Vibe with 200mg caffeine per can and CELSIUS Essentials with 270mg.
Performance nutrition and hydration
