Sweet Protection
Sweet Protection makes helmets, protective equipment and technical clothing for cycling, skiing and other mountain or water sports. Its history traces experiments in Trysil, Norway, back to boards and helmets in the late 1980s and says the Sweet Protection company was formally founded in 2000. The company describes past work with skier Aksel Lund Svindal and its cycling partnership with Uno-X Mobility Cycling. Its responsibility page identifies Active Brands as its parent group; claims about helmet protection are product claims subject to each model's testing and use.
Specialist sports equipment
