icebreaker is a merino wool clothing brand born in New Zealand in 1995 that says it pioneered natural performance apparel. It uses merino wool at the core of its range and reports that 84% of its materials are merino wool, citing transparency, responsibility and nature-inspired innovation as its values. In its 2018 transparency report, icebreaker said it had become part of the VF Corporation family.
Same category, HQ in Switzerland
MAMammut is a Swiss mountain performance brand founded in 1862 that describes its range as high-performance gear for every mountain experience. The company, Mammut Sports Group AG, is based in Lenzburg, Switzerland. After a period under Jacobs Capital, Mammut announced that CPE, a Chinese alternative asset manager with international investment experience, had signed an agreement to acquire the company as its new partner for the next growth phase.
Sports apparel and footwear
ODOdlo makes sportswear and outdoor performance apparel, from next-to-skin base layers and functional underwear to protective outer layers. It was founded in Norway in 1946 by Odd Roar Lofterød and made its mark with an elastic, heat-regulating suit for cross-country skiers and speed skaters, later worn by Olympic teams. Odlo has been based in Switzerland since 1986, with the tagline "Born in Norway. Designed in Switzerland. Base layers made in Europe." Its parent company is Monte Rosa Sport, which also owns the Henri-Lloyd and Janus brands.
Sports apparel and footwear
SCSCOTT is a sports-equipment brand that traces its founding to engineer and ski racer Ed Scott's aluminium ski pole in 1958. It later expanded into motocross goggles and accessories, ski equipment, mountain bikes and other cycling products. Its own chronology places its entry into motocross in 1970 and the introduction of its first mountain bike in 1986; these historical firsts should not be confused with claims about current sponsorships.
Specialist sports equipment
ASASSOS of Switzerland makes premium cycling apparel. It started in 1976 when Toni Maier tested an aerodynamic carbon fiber bike frame in a Zurich wind tunnel and then developed the first Lycra cycling shorts and anatomical skinsuit, which soon replaced wool shorts in the pro peloton.
Sports apparel and footwear
ONOn makes Swiss performance running shoes and sports clothing, built around the sensation of "running on clouds". It started in the Swiss Alps, where retired athlete Olivier Bernhard experimented with a new feel by gluing pieces of garden hose to the outsole of a prototype; Caspar Coppetti and David Allemann joined him in 2010 to launch the brand. Its mission is to ignite the human spirit through movement, and it has a global team working from Zurich to Portland, Yokohama and beyond. On.com is operated by On AG and On Inc.
Performance running and tennis footwear
KJKjus is a Swiss ski, golf and lifestyle clothing brand named after its founder, Norwegian alpine ski champion Lasse Kjus. It is based in Hünenberg, Switzerland.
Ski, golf and lifestyle clothing
X-X-Bionic began in Switzerland more than 25 years ago with a science-led approach to sports clothing. Starting with a sock, it built a technical apparel range around sweat and temperature management; its imprint names X-Technology Swiss R&D AG in Zurich.
Technical performance apparel
