Infront

Sports media and marketing services

Industry

Services

Description

Infront is a sports marketing company that describes itself as a global leader in the field, working with a portfolio of sports rights holders on events, content and fan communities. Its history includes a period under European private equity firm Bridgepoint; in February 2015 China's Dalian Wanda Group agreed to acquire Infront Sports & Media AG, based in Zug, Switzerland, and later combined it with World Triathlon Corporation in Wanda Sports. After a strategic review, Wanda Group and Infront confirmed that Infront would continue under its existing ownership.

Sport Focus

FootballSkiingSnowboardingMotor
Listed since 18 Sep 2026 · Last verified 27 Sep 2026

Similar brands

Same category, HQ in Switzerland