IRONMAN is the brand of The IRONMAN Group, which describes itself as the world's largest operator of participation sports, with events, media, partners, merchandise and digital platforms in more than 50 countries and over 170 triathlons on its race finder. Its portfolio includes the IRONMAN and IRONMAN 70.3 triathlon series, 5150 triathlons, IRONKIDS, the Rock 'n' Roll Running Series and City2Surf, the UTMB World Series of trail races and the Epic Series mountain bike races including the Absa Cape Epic. The first IRONMAN event took place in 1978, and the brand's motto is ANYTHING IS POSSIBLE.
Same category, HQ in USA
INInternational Dance League (IDL) is a Los Angeles-based professional dance league in which elite teams compete head-to-head across global stages for a championship title. Founded in 2026, it completed a sold-out inaugural season and announced a $15 million Series A round led by Elysian Park Ventures in October 2026.
Professional dance league
RCRCX Sports is a youth sports company based in Roswell, Georgia, founded in 2019. It is the official operator of NFL FLAG and works with professional leagues on programmes such as NHL STREET, Jr. NBA and Jr. WNBA Leagues and MLS GO. It supplies local leagues with resources, uniforms and support, and runs tournaments and events.
Youth sports league operator
SPSpartan organises obstacle-course races and training events, ranging from short Sprint events to longer Ultra distances. Its official story says Joe De Sena founded Spartan in Vermont in 2010 after organising the Death Race on his farm. Spartan presents its races as a way to test endurance and resilience and says the events have spread across more than 30 countries; those scale and personal-growth descriptions are its own claims, not a promise that any participant will achieve a particular result.
Obstacle racing and endurance events
