Sport Brand Index
Industry
Description
Johan Cruyff Institute trains athletes and sport-industry professionals for management roles rather than for competition. Its programmes span sport management, sport marketing and sponsorship, leadership and football business, delivered through online, blended and campus formats. The institute describes its learning model as sport-focused and built around practical work, with flexible schedules for active athletes. It has a Barcelona headquarters and an international teaching network that includes Amsterdam, Mexico City and Lima. Its Barcelona headquarters is identified on its own campus page; the postgraduate institute should not be confused with its separate Academy or College tracks. Football is listed for its dedicated football-business teaching, not because the institute offers player training. Students should check the campus, language, awarding institution and current programme requirements for their chosen course.