Joluvi

Industry

Description

Joluvi is the sportswear and outdoor brand of Spanish company Joluvi, S.A., based in Corvera de Asturias. The company began in 1971 as a distributor of international sports brands and introduced its own brands in 1984. Its current catalogue covers jackets and vests, trousers, technical layers, ski products, outdoor footwear and backpacks, serving people who train and spend time in the mountains. The group also develops the separate Mosconi and Jack London collections, so this entry refers to Joluvi itself rather than every group label. Its company history describes in-house design, research into materials and relationships with athletes and clubs, alongside an international network of distributors and showrooms.

Sport Focus