Kari Traa is a Norwegian sportswear brand based in Oslo, named after the Olympic freestyle skier. It was founded in 2002 and is best known for colourful wool base layers and hats for women. The range covers skiing, hiking and training.
Same category, HQ in Norway
HEHelly Hansen makes outdoor clothing and gear for skiing, sailing and hiking, including waterproof HELLY TECH products, and works with professional partners who test its gear. From its home in Norway it has made professional-grade gear since 1877, and it describes itself as born by the sea and raised by the mountains. Kontoor Brands completed its acquisition of Helly Hansen in May 2025.
Sports apparel and footwear
NONorrøna makes premium outdoor products and has done so since 1929. It is a family-owned company, run by Norrøna Sport AS from Lysaker, Norway.
Sports apparel and footwear
BEBergans of Norway is a Norwegian outdoor equipment and clothing brand based in Asker. It grew out of a bicycle maker, Ole F. Bergan, who patented the first frame backpack, and has been run by outdoor enthusiasts for over 100 years.
Outdoor equipment and clothing
SWSweet Protection makes helmets, protective equipment and technical clothing for cycling, skiing and other mountain or water sports. Its history traces experiments in Trysil, Norway, back to boards and helmets in the late 1980s and says the Sweet Protection company was formally founded in 2000. The company describes past work with skier Aksel Lund Svindal and its cycling partnership with Uno-X Mobility Cycling. Its responsibility page identifies Active Brands as its parent group; claims about helmet protection are product claims subject to each model's testing and use.
Specialist sports equipment
