Levels makes protein products with minimal ingredients and what it calls purposeful nutrition, and offers subscriptions. The brand says it was built because the protein aisle was stuck in the past, full of artificial sweeteners, imitation flavours and fillers, so it set out to reimagine protein as real food. Levels says it is trusted by athletes, gym-goers and everyday people, and presents its founders with a tongue-in-cheek cow theme as "The Founding Udders".
Same category, HQ in USA
ALALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.
Vitamins and performance supplements
AMAmazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast. Amazing Grass is part of Glanbia Performance Nutrition, as both the brand and Glanbia identify it within that nutrition portfolio.
Vitamins and performance supplements
ATAtlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.
Protein bars and functional snacks
BPBare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in his college apartment at Indiana University of Pennsylvania and is headquartered in Round Rock, Texas. It makes performance and health supplements, including endurance gel packs, all third-party tested for banned substances, quality and label accuracy. BPN is a veteran-owned and operated business with more than 920,000 customers.
Performance nutrition and hydration
BUBUILT, made by BUILT Brands of American Fork, Utah, makes high-protein snack bars, including its Puff bars in flavors such as Cinnamon Cereal Milk, Peanut Butter S'mores Chunk and Strawberries 'N Cream, plus limited editions and merchandise. It has an NIL partnership with Brigham Young University athletes, which included the CougarTail Puff Bar and a pledge of 15 percent of its sales to Cougar football players. It also sells wholesale to retailers.
Protein bars and functional snacks
DADavid makes high-protein bars with 28g of protein, 150 calories and 0g of sugar, designed as a tool for building muscle and reducing fat, plus bottled protein shakes with 30g of protein and seasonal flavors. It also sells canned Atlantic cod. Obesity researcher and biostatistician David B. Allison, Ph.D. is featured on its about page.
Protein bars and functional snacks
GAGainful sells personalised supplements, including protein powder, pre-workout and hydration formulas. It says it is the only brand that pairs clean, unflavoured protein with separate flavour packets, so customers can change flavour daily, and it lists science advisors such as sports nutritionist Chris Mohr. Gainful was founded by Eric Wu and Jahaan, who met as high-school soccer co-captains.
Protein and performance supplements
GOGoMacro makes organic, plant-based protein bars, called MacroBars, in flavours such as Peanut Butter Chocolate Chip and White Chocolate + Macadamia Nuts. It began in 2004 after Amelia Kirchoff adopted a plant-based diet while fighting breast cancer and created the original MacroBar recipe in her kitchen on the family farm in Wisconsin. With her daughter Jola she first founded MacroTreats, selling macrobiotic cookies from a 240-square-foot milk shed in the family barn, before adding MacroBars.
Protein and performance supplements
