Maurten is a Swedish sports nutrition company based in Gothenburg that makes sports fuel for training and racing, including hydrogel-based Gel, Drink Mix and Bicarb products and Solid bars, plus digital performance tools. In 2015 it found a way to make sports fuel easier to tolerate by encapsulating carbohydrates in hydrogels, and it says that a year later some of the world's best marathoners were fuelling with it. Its newer products include a drink with 120g of carbohydrates.
Same category, HQ in Sweden
NONomio is a Swedish sports nutrition brand from Stockholm, built on isothiocyanate research from Karolinska Institutet and the Swedish School of Sport and Health. Its natural performance drink targets intense endurance efforts.
Isothiocyanate performance drinks
BABarebells makes protein-enriched snack bars and alternatives to snacks and meals that aim never to compromise on taste. The brand launched in 2016 in Sweden, where it quickly gained a leading market position, and is now available in around forty markets worldwide. Barebells is part of Vitamin Well Group, which lists its protein bars and drinks in the group portfolio.
Performance nutrition and hydration
NONOCCO makes carbonated, sugar-free functional drinks in a range of flavours, always enriched with vitamins and available with or without caffeine, electrolytes and BCAAs (branched-chain amino acids). Developed in Sweden, it launched its first product in December 2014 and is now sold in more than 30 markets. NOCCO says it is the leading performance drink in the Nordics and is growing across Europe, the Middle East and the USA. NOCCO is a brand of Vitamin Well Group; the group lists its functional drinks in its current portfolio.
Performance nutrition and hydration
