Newline is a Danish running apparel brand based in Vodskov, near Aalborg. Founder Helge Petersen, a former Danish special forces soldier, made one of the first functional running suits from parachute fabric. The company dates from 1981.
Same category, HQ in Denmark
SASAYSKY is a Danish running apparel brand founded in Copenhagen in 2013. It makes performance running clothing and accessories with a Scandinavian design philosophy, sold worldwide and backed by a global running community.
Performance running apparel
ATAthlecia is a Danish activewear brand for women, based in Silkeborg and run by Sports Group Denmark. The collection focuses on multifunctional essentials for an active everyday life.
Activewear
HUhummel is a sport and lifestyle brand founded in 1923 that makes apparel and footwear and draws on more than 100 years of sport, community and innovation. It says it creates apparel and footwear that move the game forward. hummel is part of THORNICO, a family-owned global conglomerate founded by Thor and Christian Nicholas Stadil with more than 130 companies worldwide.
Teamwear, footwear and sports apparel
PACopenhagen label merging minimalist race kit with collaborations, destination rides and a fashion-led international club culture. Its collections pair technical road and gravel apparel with collaborations, cycling clubs and destination rides that extend the brand into a wider design culture.
Premium cycling apparel and culture
