Noom is a US health and weight management company founded in 2008 by Saeju Jeong and Artem Petakov. It combines a mobile app, coaching and behavior-change programs, and offers access to GLP-1 medication for eligible members. Its programs include a muscle-focused option for people on GLP-1 treatment.
Same category, HQ in USA
ARARMRA is a US health brand founded in 2020 by Dr. Sarah Rahal, a pediatric neurologist, and based in Bonita Springs, Florida. It sells bovine colostrum products with 400+ bioactive nutrients, including colostrum powder and a colostrum soda. Its range includes a Performance line aimed at recovery.
Bovine colostrum supplements
BLBloom Nutrition is a US supplement brand founded in 2019 by Mari Llewellyn and Gregory LaVecchia. It makes health and wellness products aimed at women, including greens and superfoods, hydration and energy sticks, creatine, pre-workout, protein and colostrum. Its products are sold on its own website and through retailers such as Amazon, Walmart and Target.
Women-focused wellness and fitness supplements
WEWeight Watchers (WW) is a weight management company founded in 1963 in Queens, New York, and headquartered in New York City. It offers a weight-loss program with a nutritionist-designed food plan and support from expert coaches. Members also get a care team that includes clinicians, fitness coaches and registered dietitians.
Weight management programs
AGAG1 is a nutrition brand founded in 2010 and formerly known as Athletic Greens. It sells supplements for daily nutrition through its own online store. The US-facing catalogue includes AG1 Next Gen, a powdered drink combining vitamins, minerals, prebiotics, probiotics and other ingredients; AG1 Pro adds ingredients including creatine monohydrate, Ca-HMB and zinc carnosine. Essentials Gummies provide a different format rather than an identical version of the drinks. The company states that its products are NSF Certified for Sport. Product claims about energy, digestion or other health outcomes should be read alongside the specific formula and supporting study, not treated as a guarantee for every customer. Ingredients, serving sizes, formats and availability vary by product and market, so buyers should consult the current local label.
Performance nutrition and hydration
ALALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.
Vitamins and performance supplements
AMAmazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast. Amazing Grass is part of Glanbia Performance Nutrition, as both the brand and Glanbia identify it within that nutrition portfolio.
Vitamins and performance supplements
ASAscent is a sports nutrition brand that uses no artificial flavors or sweeteners. Its range includes whey protein with 25g of protein and 5.5g of BCAAs per serving, clear whey isolate, micellar casein, creatine sourced exclusively from Creapure and third-party tested, iced coffee with 20g protein and 100mg caffeine, plus hydration and energy products. Ascent is part of Leprino Foods; its current retailer policy names the business as Leprino Performance Brands, LLC, doing business as Ascent Protein, LLC.
Endurance fueling and hydration
ATAtlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.
Protein bars and functional snacks
