O'Neill is a surf brand selling boardshorts, wetsuits and clothing. In 1952 Jack O'Neill opened the first surf shop off the Great Highway in San Francisco, and he later invented the neoprene wetsuit by experimenting with WWII diving vests, starting a whole industry. The brand moved to Santa Cruz and put its full force into wetsuits, and it also credits itself with the first stitch-less boardshort.
Same category, HQ in USA
HUHurley is a global apparel and surf brand best known for boardshorts, swimwear and beach apparel, such as its Phantom boardshorts. Founded in Southern California in 1999, it was created to celebrate the freedom and creativity of ocean life, blending performance with style for surfers, skaters, musicians and creators around the world. Hurley says it is rooted in innovation, inclusion and the endless pursuit of fun.
Sports apparel and footwear
OAOakley makes performance eyewear, apparel and accessories. It was started in 1975 by James "Jim" Jannard, a former motorcycle parts distributor tired of being told to "shut up and sell", who named the brand after his English Setter, Oakley Anne. The brand describes its roots as a do-it-yourself mentality that changed the eyewear game, and it runs collaborations such as one with Brain Dead. Oakley's website names Luxottica Group S.p.A. of Milan as its publisher. Luxottica acquired Oakley in 2007; following its combination with Essilor, the brand is part of EssilorLuxottica.
Sports apparel and footwear
QUQuiksilver sells surf and snow apparel and has expanded its online range to fishing and golf clothing. Its site traces the surf brand to 1969 and describes later growth into skiing and snowboarding. Authentic Brands Group identifies itself as owner of Quiksilver; the brand's product and retail activity can involve operating partners, which should not be confused with ownership. Statements that Quiksilver is a leading surf or snowboard brand are its marketing claims.
Sports apparel and footwear
ROROXY sells surf, snowboard, swimwear and casual clothing aimed at women and girls. Its own current privacy notice identifies ROXY as a brand operated through Boardriders IP Holdings, LLC, part of the Authentic Brands Group corporate family. The range includes clothing and equipment for water and snow, while the ownership statement concerns the brand operator; it does not imply that every Boardriders brand shares the same product or athlete partnerships.
Sports apparel and footwear
VAVans makes skate-inspired footwear, clothing and accessories. Its history says the Van Doren brothers and their partners opened the Van Doren Rubber Company in Anaheim, California, in 1966. The brand's 'Off The Wall' line comes from its skate culture rather than a claim about the technical performance of every shoe. Its current US privacy policy identifies Vans as a division of VF Outdoor LLC, a subsidiary of VF Corporation, distinguishing present ownership from the founding company.
Sports apparel and footwear
VOVolcom is a board-sports clothing brand covering skate, surf and snow. Its official story dates its start to 1991, after Richard Woolcott and Tucker Hall discussed a riding company during a Tahoe snowboard trip, and describes the early operation as modest and run from their bedrooms. The brand's countercultural slogans and 'first boarding company' language are its own account of its identity. The history does not establish a current athlete endorsement or a performance claim for every garment.
Sports apparel and footwear
2X2XU is a performance compression brand founded in Australia in 2005 and born from triathlon. It makes compression tights, shorts, long sleeves and recovery tights, plus sports bras and training wear, under the idea of Prepare, Perform, Recover.
Sports apparel and footwear
ALAltra makes road and trail running shoes built around its FootShape fit, a roomy toe box that lets toes splay, and a zero-to-low drop that balances weight across the foot. Its lineup includes the Vanish Carbon race shoes, Olympus and Experience Wild trail shoes, with FootShape offered in several fit options. Altra is part of VF Corporation, which completed its acquisition in 2018 and still lists it among its brands.
Road and trail running footwear
