Powerade

GA

Gatorade

Gatorade is a sports fuel brand making hydration drinks, powders and performance products such as Gatorade Zero, now with no added colors or artificial flavors. It was developed in 1965 by scientists at the University of Florida to help the Gators football team train and compete in intense heat. Gatorade also runs Gatorade Performance Partner, a community for sports performance professionals. The Gatorade Company is part of PepsiCo, Inc.

Sports hydration and performance nutrition

AL

Aloha

ALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.

Vitamins and performance supplements

AM

Amazing Grass

Amazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast. Amazing Grass is part of Glanbia Performance Nutrition, as both the brand and Glanbia identify it within that nutrition portfolio.

Vitamins and performance supplements

AS

Ascent Protein

Ascent is a sports nutrition brand that uses no artificial flavors or sweeteners. Its range includes whey protein with 25g of protein and 5.5g of BCAAs per serving, clear whey isolate, micellar casein, creatine sourced exclusively from Creapure and third-party tested, iced coffee with 20g protein and 100mg caffeine, plus hydration and energy products. Ascent is part of Leprino Foods; its current retailer policy names the business as Leprino Performance Brands, LLC, doing business as Ascent Protein, LLC.

Endurance fueling and hydration

AT

Atlas Protein Bar

Atlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.

Protein bars and functional snacks

BP

BPN

Bare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in his college apartment at Indiana University of Pennsylvania and is headquartered in Round Rock, Texas. It makes performance and health supplements, including endurance gel packs, all third-party tested for banned substances, quality and label accuracy. BPN is a veteran-owned and operated business with more than 920,000 customers.

Performance nutrition and hydration

BU

Built Bar

BUILT, made by BUILT Brands of American Fork, Utah, makes high-protein snack bars, including its Puff bars in flavors such as Cinnamon Cereal Milk, Peanut Butter S'mores Chunk and Strawberries 'N Cream, plus limited editions and merchandise. It has an NIL partnership with Brigham Young University athletes, which included the CougarTail Puff Bar and a pledge of 15 percent of its sales to Cougar football players. It also sells wholesale to retailers.

Protein bars and functional snacks

CL

CLIF BAR

Clif Bar began after founder Gary Erickson, on a 175-mile one-day bike ride, could not face another unappetizing energy bar and set out to make a better-tasting one. It makes CLIF energy bars, CLIF BUILDERS protein bars with 20g of protein, LUNA bars and Zbar kids' snacks for sport, outdoor activity and everyday use. Mondelēz International completed its acquisition of Clif Bar & Company in 2022. CLIF BAR is part of Mondelez International.

Energy bars and sports nutrition