PROBAR makes plant-based snacks and meal bars intended to fuel outdoor activity and everyday use. The brand says Jeff Coleman and snowboard instructor and vegan food coach Art Eggertsen founded it after developing a meal-replacement bar in Utah; it now makes its products in-house. Its site describes choices around ingredients, gluten-free certification and manufacturing controls, which are company statements rather than independent nutrition or health assessments.
Same category, HQ in USA
CLClif Bar began after founder Gary Erickson, on a 175-mile one-day bike ride, could not face another unappetizing energy bar and set out to make a better-tasting one. It makes CLIF energy bars, CLIF BUILDERS protein bars with 20g of protein, LUNA bars and Zbar kids' snacks for sport, outdoor activity and everyday use. Mondelēz International completed its acquisition of Clif Bar & Company in 2022. CLIF BAR is part of Mondelez International.
Energy bars and sports nutrition
MUMUIR Energy makes organic, whole-food energy gels for running and endurance sports, made from 4-6 whole ingredients and containing healthy fats, protein, vitamins and minerals, in flavours such as Cashew Vanilla Mate with caffeine. Founded by Ian Muir McNally, the brand was born in the High Sierra and got its start at the Hillcrest Farmers' Market and independent retailers in San Diego. Its stated mission is to make the simplest portable food with the smallest impact and to use business to serve Planet Earth.
Performance nutrition and hydration
ALALOHA is a plant-based protein brand selling organic protein bars and drinks, including seasonal flavors such as Pumpkin Spice and Chocolate Cherry. Its products are USDA Organic, non-GMO, vegan and free of gluten, dairy, soy and stevia, and its drinks are Fair Trade Certified.
Vitamins and performance supplements
AMAmazing Grass makes green superfood powders, plant-based protein and effervescent products. Its greens blends combine 8 greens, fruits and vegetables with no added sugar, and its Super Greens protein adds 10g of plant-based protein. Its products are gluten-free, non-GMO, vegan and kosher, with flavors such as Strawberry Blast. Amazing Grass is part of Glanbia Performance Nutrition, as both the brand and Glanbia identify it within that nutrition portfolio.
Vitamins and performance supplements
ASAscent is a sports nutrition brand that uses no artificial flavors or sweeteners. Its range includes whey protein with 25g of protein and 5.5g of BCAAs per serving, clear whey isolate, micellar casein, creatine sourced exclusively from Creapure and third-party tested, iced coffee with 20g protein and 100mg caffeine, plus hydration and energy products. Ascent is part of Leprino Foods; its current retailer policy names the business as Leprino Performance Brands, LLC, doing business as Ascent Protein, LLC.
Endurance fueling and hydration
ATAtlas makes real-food protein bars designed to be the most complete protein bar ever made, with 20g of protein, 10g or more of fiber and 1g of sugar per bar. Its protein blend combines milk protein isolate, whey protein isolate and collagen, sweetened with allulose and monk fruit, in flavors such as PB Chocolate Chip, Chocolate Sea Salt and Salted Peanut Butter.
Protein bars and functional snacks
BPBare Performance Nutrition (BPN) was founded in 2012 by Nick Bare in his college apartment at Indiana University of Pennsylvania and is headquartered in Round Rock, Texas. It makes performance and health supplements, including endurance gel packs, all third-party tested for banned substances, quality and label accuracy. BPN is a veteran-owned and operated business with more than 920,000 customers.
Performance nutrition and hydration
BUBUILT, made by BUILT Brands of American Fork, Utah, makes high-protein snack bars, including its Puff bars in flavors such as Cinnamon Cereal Milk, Peanut Butter S'mores Chunk and Strawberries 'N Cream, plus limited editions and merchandise. It has an NIL partnership with Brigham Young University athletes, which included the CougarTail Puff Bar and a pledge of 15 percent of its sales to Cougar football players. It also sells wholesale to retailers.
Protein bars and functional snacks
