Puori

Industry

Description

Puori is a nutrition-supplement brand created in 2009 by Oliver Amdrup-Chamby and Julius Heslet, initially to develop an omega-3 fish-oil product for their active lifestyles. Its range has expanded into other supplements, including protein products and nutrients aimed at general wellbeing. Puori says third-party testing and public disclosure of results are central to its approach; it also credits the spread of CrossFit with its early growth, without claiming CrossFit was a formal sponsor.

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