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Relo Metrics

Sports sponsorship measurement

Industry

Software

Description

Relo Metrics is a sports-sponsorship measurement business launched in 2017 as GumGum Sports. Its platform analyses sponsor exposure across broadcast and social media, presenting rights holders and marketers with valuation and campaign data. The company says it built its own software to replace slower manual evaluation and later introduced Relo Census; those are its account of its methods and products rather than an independent judgment about measurement accuracy.

Sport Focus

American FootballFootballBasketballBaseballIce HockeyRugbyCricketPickleball
Listed since 18 Sep 2026 · Last verified 27 Sep 2026

Similar brands

Same category, HQ in USA