SRAM
SRAM is a bicycle-component company founded in 1987 around a new handlebar-mounted twist shifter, later sold as Grip Shift. Its cycling products now cover drivetrains, brakes and related technology for road, mountain and other riding. Its own history records acquisitions of RockShox suspension, Avid brakes, Zipp wheels and Quarq power meters, followed by other cycling brands; these are owned product lines, not sponsorships of teams.
Specialist sports equipment

