Soar Running

GY

Gymshark

Gymshark is a fitness apparel brand that makes gym and workout clothing and accessories, along with training content for its community. It says it exists to unite the conditioning community, and its story began in 2012 in a garage in Birmingham, UK, with a sewing machine and a screen printer. Gymshark describes its offer as the clothing people sweat in, the content they find inspiration in and the community they become their best in, and its leadership includes Ben Francis.

Gym and training apparel

IN

Inov-8

Inov-8 is a sports brand making footwear and apparel for trail running, hiking and functional fitness, including shoes such as the F-LITE MAX. It was founded in 2003 in the fells and mountains of the English Lake District, and says it aims to support the world's physical and mental fitness through pioneering products that keep athletes in the flow, balancing design between the body and the environment.

Sports apparel and footwear

MO

Montane

Montane makes lightweight, breathable outdoor clothing and equipment for the trail and for racing, designed for a life spent outside. For more than 30 years it has aimed to create cutting-edge outdoor kit, backed by expeditions to hostile corners of the planet, athletes who push limits, and long-standing partnerships with some of the world's toughest endurance events. It says it works closely with mountain professionals in hostile conditions as a proving ground for its gear.

Sports apparel and footwear

MY

Myprotein

Myprotein sells sports nutrition, including protein, vitamins and supplements, along with training clothing. It started in 2004 at a kitchen table and in 2011 became part of the THG family. It says that by 2016 it had become the world's leading online sports nutrition brand, and describes itself as Europe's No.1 sports nutrition brand, operating in at least 50 countries and shipping worldwide.

Sports supplements and training apparel

RU

Runderwear

Runderwear is a British running underwear brand founded in 2013 by Jamie Smalley in Dorset, England. It makes chafe-free running underwear, socks and bras, guaranteed for comfort.

Running underwear and socks

SK

Skins

SKINS is a compression-sportswear brand whose first Australian company was established in 1998, after compression-for-sport concepts emerged in 1996. Its first black garments with yellow stitching launched in 2002, followed by later SERIES ranges for training, competition and recovery. The brand says new owners took over in 2019 and a new team relaunched the line in 2020; its claims about compression benefits are brand claims, not independent medical findings.

Sports apparel and footwear

SP

Sports Direct

Sports Direct is a UK sports retailer founded in 1982 by Mike Ashley, who opened his first shop selling sporting and skiing goods in Maidenhead. It sells sports clothing, footwear, accessories and equipment in store and online, from brands such as Nike, adidas and Slazenger. It has hundreds of stores across the UK, Europe and Malaysia and is part of Frasers Group.

Sports retail

AL

Albion Cycling

British endurance label focused on protective layers, reflective details and pockets engineered for long days in changeable weather. The collection emphasises protective outer layers, cargo storage and visibility details for riders spending long hours in variable conditions.

All-weather cycling apparel