Squeezy

Protein and performance supplements

Industry

Nutrition

Description

SQUEEZY is a sports-nutrition brand built around an energy gel developed in 1987 by Dr Timothy Noakes and colleagues in South Africa. Roger Milenk brought the gel to the European market in 1993, and the SQUEEZY brand name followed in 2000. Its range expanded to bars, drinks and other energy products, with later packaging changes aimed at reducing waste; the brand's claims about energy duration and environmental effects are its own.

Sport Focus

Strength TrainingRunning
Listed since 19 Sep 2026 · Last verified 27 Sep 2026

Similar brands

Same category, HQ in Germany