Panatta
Panatta designs, produces and tests fitness machines in Italy, with its headquarters in Apiro. Its range focuses on strength equipment, and the company keeps development and production within its own facilities.
Strength training equipment

Technogym develops fitness equipment and digital training tools for homes, gyms and athletic facilities. Its corporate story says Nerio Alessandri began making equipment in a family garage in 1983. Technogym identifies itself as an official supplier of training centres for Olympic and Paralympic Games, including Milano Cortina 2026, with the list of previous editions on its partnerships page. Supplying equipment is a verified partnership role, not proof that every athlete endorses a product or that training results are guaranteed.
Same category, HQ in Italy
Panatta designs, produces and tests fitness machines in Italy, with its headquarters in Apiro. Its range focuses on strength equipment, and the company keeps development and production within its own facilities.
Strength training equipment
Since 1985, Rudy Project has worked with one ambition: to improve how athletes see, protect themselves and perform. The Treviso company designs eyewear and helmets for changing light and real race conditions, applying its optical and fit know-how to everything from everyday sunglasses to aero road helmets.
Sports eyewear and helmets
Vibram develops rubber soles and footwear for outdoor and everyday use. Its own history traces the Carrarmato mountaineering sole to inventor and climber Vitale Bramani in 1937, combining rubber with a lugged tread design. The brand has since expanded into other sole materials and footwear. The historical innovation does not mean that every sole has the same grip on every surface; users should assess the compound, tread, terrain and conditions of the particular product.
Specialist sports equipment
3T's story began in Turin in 1961, when Mario Dedioniggi left Ambrosio to set up Tecnologia del Tubo Torinese. Renamed 3ttt, it made its name supplying handlebars to Italian pros and in the 1970s launched what it called the world's lightest cycling handlebar, before moving into carbon components and complete bikes.
Bikes and cycling components
Acavallo is an Italian equestrian brand that makes saddles with patented technology, plus rugs, boots, stirrups and stable products. Its site presents sponsored riders in dressage and jumping from several countries.
Equestrian saddles and horse-riding equipment
Acerbis is an Italian company in the motorbike world since 1973, when founder Franco Acerbis began distributing Preston Petty off-road plastics in Europe before launching his own brand. It makes plastic kits, fuel tanks, skid plates, handguards, frame protectors and chain guides for brands such as Honda, KTM, Yamaha and Suzuki, plus helmets, goggles, riding jackets and MX jerseys, and also produces sports clothing.
Specialist sports equipment
Airoh is an Italian maker of motorcycle helmets for road and off-road riding, founded in 1997 by Antonio Locatelli in the province of Bergamo. It says the helmets worn by its racing riders in world championships are the same models sold to the public.
Motorcycle helmets
arena is an Italian-designed swimming brand rooted in swimming since 1973, with origins linked to Horst Dassler and Mark Spitz's seven Olympic golds. It makes competition swimwear such as the Powerskin Veloce, Hyperflow and Air Sonic race suits, training suits and gear, triathlon and open water products, and beach, running and gym wear. Its site features world record holder Kate Douglass.
Competitive swimwear and equipment