Founded in 2015 by engineer Aly Orady, Tonal makes an in-home strength-training system that uses electromagnetic digital weight instead of metal plates. One compact machine generates up to 200 pounds of resistance and pairs it with AI-driven personalisation and expert-led coaching.
Same category, HQ in USA
HYHydrow was created by championship-winning rower and former US National Team coach Bruce Smith to capture the full-body connection of rowing on the water. The brand makes connected rowing machines and a strength-training platform built around its idea of 'Fluid Strength'.
Connected rowing machines
AMAmerican Barbell supplies barbells, weights and gym equipment from Las Vegas, Nevada. Its collection serves home and commercial gyms, with a warehouse and an appointment-only showroom.
Strength training equipment
ARArsenal Strength makes strength equipment and provides custom gym-design services. Its headquarters and plant are in Knoxville, Tennessee, with a separate showroom for viewing its equipment.
Strength training equipment
BOBody-Solid designs fitness equipment from its headquarters in Forest Park, Illinois. Its range includes multi-station home gyms, power racks, functional trainers and cardio equipment, supplied through dealers and retailers.
Strength and cardio equipment
BOBODYCRAFT supplies fitness equipment for home and commercial training spaces. Based in Lewis Center, Ohio, its collections include strength machines and cardio equipment, with product support and a factory outlet at its headquarters.
Strength and cardio equipment
BOBOSU, which stands for 'both sides utilized', was founded in 1999 by David Weck and is known for the BOSU Balance Trainer. It makes fitness tools and programming, including the NexGen Home and lightweight K-Series Balance Trainers and Balance Pods for balance, coordination, agility and core strength.
Specialist sports equipment
BOBowFlex makes premium home exercise equipment, including the Xtreme 2 SE Home Gym, with an industry-leading warranty, expert delivery and assembly, and no required subscriptions. Its training platform offers adaptive workouts, workouts in scenic destinations and on-demand instructor-led classes. BowFlex is now a Johnson Health Tech brand: Johnson Health Tech Retail acquired the BowFlex, Schwinn and JRNY brand assets in a bankruptcy sale completed in April 2024.
Specialist sports equipment
COConcept2 was started in 1976 in a Vermont barn by brothers Peter and Dick Dreissigacker, who had made carbon fiber oars while training for the Montreal Olympic trials. It made its first rowing machine in 1981, and its RowErg is used by Olympians, commercial gyms and home users for rowing training, testing and racing, alongside its oars and other ergs.
Specialist sports equipment
