Trace

HU

Hudl

Hudl supplies video, data, AI and operations technology for athletes, coaches, teams and sports organisations. Its products include hands-free HD cameras for recording and livestreaming, team and athlete performance analysis, wearable tracking, scouting and recruiting tools, ticketing and fan-engagement services, and administration for schedules, rosters, tryouts and payments. The platform connects captured footage with AI-assisted insights, highlights and communication tools across youth, school, collegiate and professional sport.

Video, data and performance analysis

CH

ChronoTrack

ChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.

Race timing and event management

HA

Hawkin Dynamics

Hawkin Dynamics is a human performance technology company that makes wireless force plates and software to help coaches, clinicians and athletes make decisions from clear, actionable data. Founder Ben Watson spent a decade in the motion-analysis industry before starting the company to offer a user-friendly way to test athletes. It released its first force plates in 2017, consolidated its team in Westbrook, Maine, in 2018, and describes itself as a family business.

Force-plate testing and athlete monitoring

ST

Stryd

Stryd makes a shoe-mounted running power meter that pairs with a watch to give real-time power guidance, backed by Adaptive Training plans and race pacing targets. Work on the first Stryd Pioneer began in late 2014, inspired by cycling power meters and the goal of giving runners an objective measure of intensity.

Running power meters

VE

VERT

VERT develops wearable sensors and software for measuring athletes' movement and workload. Its site describes real-time tracking of jump height, jump counts and landing impacts, with dashboards for coaches and trainers to follow mechanical load and training demands. The company says its technology is used in volleyball as well as basketball, tennis and soccer and reports use by more than 500 collegiate, national and professional volleyball clubs; that count is company-reported. VERT positions the data as a tool to guide training and identify possible injury risk, not as a device that prevents injuries on its own.

Athlete jump load monitoring

BL

Blinkfire Analytics

Blinkfire Analytics is an AI-powered sponsorship intelligence platform that helps sports and entertainment organizations, brands, agencies and media companies measure, manage and maximize the value of sponsorships, digital content and media rights across social media, broadcast and OTT. It was founded in 2014 by Steve Olechowski and Juan Luis Hortelano.

Sports sponsorship valuation

CA

CaptainU

CaptainU is an online college sports recruiting platform, now branded with Stack Athlete Recruiting, that helps high school athletes and college coaches connect. It was founded in 2007 and is used by more than 3 million high school athletes, colleges, teams and events. In April 2026 it was acquired by MLQ Ventures LLC, led by a senior CaptainU staff member.

College sports recruiting tools

CO

CoachMePlus

CoachMePlus is an applied sports science and athlete data platform based in Buffalo, New York, used from high school to pro sports to keep coaches and athletes connected around training, readiness and performance data. It also works with the military, supporting the U.S. Army's Warrior Performance Platform.

Human performance monitoring and management