WelleCo

Vitamins and performance supplements

Industry

Nutrition

Description

WelleCo sells beauty and wellness supplements rather than sporting equipment. Its online range includes The Super Elixir greens powder, protein powders, collagen and skin-focused supplements, alongside bundles and subscription options. WelleCo's product page names Elle Macpherson as a founder and describes The Super Elixir as a daily greens blend with more than 40 ingredients and a suggested 10 g serving. Claims on that page about energy, gut or skin benefits are brand marketing claims, not independently verified medical outcomes. The range is positioned around daily wellness and nutrition, not an endorsed sports team.

Sport Focus

Strength TrainingRunning

Listed since 19 Sep 2026 · Last verified 27 Sep 2026

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Pillar Performance

PILLAR Performance is a sports micronutrition brand founded by former professional rugby player Damien Fitzpatrick, who says he launched it in mid-2021 after injuries shaped his interest in nutrition. Its supplements focus on vitamins, minerals and other micronutrients for joint health, immunity, recovery and energy, alongside products such as magnesium powder. The brand says its range is formulated at clinical strength and batch tested; these are its own product claims, not medical endorsements.

Performance nutrition and hydration

Nutrition

Sydney, New South Wales, Australia

HQSydney, New South Wales, Australia

Founded year2021

MarketsOceania

TierConsumer · Professional