Xtratus

AS

Ascent Protein

Ascent is a sports nutrition brand that uses no artificial flavors or sweeteners. Its range includes whey protein with 25g of protein and 5.5g of BCAAs per serving, clear whey isolate, micellar casein, creatine sourced exclusively from Creapure and third-party tested, iced coffee with 20g protein and 100mg caffeine, plus hydration and energy products. Ascent is part of Leprino Foods; its current retailer policy names the business as Leprino Performance Brands, LLC, doing business as Ascent Protein, LLC.

Endurance fueling and hydration

FI

First Endurance

Long-course specialist behind EFS hydration, Liquid Shot energy and Ultragen recovery, developed for heavy training and racing loads. Its EFS hydration, Liquid Shot energy and Ultragen recovery systems are arranged around training, race fueling and post-session recovery.

Endurance fuel and recovery

FL

Fluid Sports Nutrition

Produces simple drink-mix systems for carbohydrate fueling, electrolytes and post-session recovery, formulated for endurance training. The range separates hydration, carbohydrate fueling and recovery into drink mixes intended to make an endurance nutrition plan easier to manage.

Endurance hydration and recovery

GU

GU Energy Labs

GU Energy Labs makes sports nutrition products, including energy gels, chews and electrolyte hydration products. Its founder, Dr. Bill Vaughan, created the first energy gel in 1993 in the kitchen of his Berkeley, California, home to help his ultra-running daughter take in nutrients during long trail races without stomach problems. GU says it is a family-owned company whose mission is to help active people reach their highest performance with scientifically formulated nutrition.

Endurance gels and sports nutrition

HA

Hammer Nutrition

Hammer Nutrition is an endurance sports nutrition company founded in 1987 by owner Brian Frank, serving health-conscious athletes worldwide with fuels for energy, endurance and recovery. Its range has grown from fuels and supplements to include clothing, body care products and accessories, and it says it offers expertise and service alongside its products.

Performance nutrition and hydration

HO

Honey Stinger

Honey Stinger makes honey-based sports nutrition, including organic energy waffles, chews, bars and gels. It was founded in Steamboat Springs, Colorado, where it is still headquartered, and says pro and college teams nationwide and a generation of endurance athletes trust its products for taste and performance. The brand says it supports more than 2,000 elite teams.

Performance nutrition and hydration

NE

Neversecond

NEVERSECOND makes performance nutrition for endurance athletes, including its C-Series fuel, such as C30 gels, and race-ready bottles and flasks, and calls its range the original modular fueling system. It describes itself as a small, independently owned company of people who love sport and science. It supports teams, clubs and community partners, aiming to give their athletes the science, tools and nutrition to perform.

Endurance fueling and hydration

NU

Nuun

Nuun makes electrolyte tablets, powders and other hydration products; its Nuun Sport line has 5 electrolytes, 1g of sugar, 300mg of sodium and 10 calories. Pronounced like "noon", Nuun says it began as the first company to separate electrolyte replacement from carbohydrates, creating a hydrating drink without the extra sugar and additives. It serves runners, surfers, cyclists, yogis and many others, and recently celebrated its 20th birthday. Nestlé Health Science completed its acquisition of Nuun in July 2021, making it part of Nestlé.

Electrolyte hydration tablets