ACEing Autism

IM

IMG

IMG is a global sports marketing agency that works for rights holders, broadcasters and brands across media rights, production, brand partnerships, digital content, consulting, fan growth and event management. It traces its creation to a handshake 65 years ago that it says sparked the sports marketing industry, and it serves more than 200 rights holders, including The R&A (The Open), the All England Lawn Tennis Club (Wimbledon) and Major League Soccer. On February 28, 2025, TKO Group Holdings, Inc., the company behind UFC and WWE, closed its acquisition of IMG from Endeavor Group Holdings.

Sports management, media and events

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Modulout

Modulout, operated by Modulout LLC, builds digital products for sports publishers, clubs, membership communities and platform owners. Its work includes custom WordPress websites and plugins, sports-data and API integrations, membership and subscription workflows, automation, hosting and ongoing support. Its named products include Tipster Script, a WordPress system for publishing sports predictions, tracking results and selling subscriptions, OwnTheGame, a hosted platform for branded sports-analysis and tipster websites, and SportStatsAPI, a sports data API for live scores, fixtures and match briefings. The company lists a legal contact address in Sheridan, Wyoming; its service examples are anonymised, so no named client relationships or customer counts are asserted here.

Sports software and custom digital development

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Octagon

Octagon is a global agency in sports, entertainment and culture, providing athlete and talent representation, marketing, data and public relations for brands, athletes and personalities, with a team of more than 1,000 people worldwide. It was founded in 1983 as Advantage International, with clients including three-time NBA MVP Moses Malone, and in 1993 created Octagon Financial Services, which now oversees more than $1 billion in client assets. Its agency network includes Octagon, FRUKT, Futures Sport & Entertainment and No2ndPlace. Advantage International joined the Interpublic Group in 1997, and Octagon is now part of Omnicom.

Sports marketing and talent representation

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THE·TEAM

THE·TEAM is a global sports, music and entertainment company providing representation and marketing services to talent, brands and properties. Its network combines international reach with local teams across six continents, supporting career development, partnerships and commercial growth in sport and culture. It was formerly known as Wasserman.

Sports, music and entertainment representation

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Athletes First

ATHLETES FIRST is a full-service sports management firm that has represented elite players, coaches, team personnel and broadcasters since 2001. It is headquartered in Laguna Hills in Southern California, with offices in New York City, Gainesville, Austin and Atlanta. Its agent team includes trained attorneys and negotiators with bachelor's, master's and law degrees.

Sports marketing and advisory services

CA

CAA Sports

CAA Sports is the sports arm of Creative Artists Agency, founded in 1975, which represents clients across film, television, music, sports, brands and the creator economy. In sports, CAA represents athletes, coaches, broadcasters, teams and leagues, working at the meeting point of talent, content, brands, technology, sports and live events.

Athlete representation and advisory services

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ClassPass

ClassPass is a fitness and wellness membership platform based in New York City, founded in 2013. Members use a subscription to search for, book and attend classes at gyms and studios, and it also offers a corporate wellness programme. Mindbody acquired ClassPass in 2021.

Fitness class booking platform

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Elevate

Elevate is a global sports and entertainment agency founded in 2018 that describes itself as award-winning and the growth partner for leading brands, properties and experience-driven businesses. Through one integrated model it says it advises more than 1,000 clients, and what began in sports has grown to serve culture, attractions and other sectors. Elevate began as a collaboration between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE); its ownership group now also includes Arctos, Velocity Capital and hospitality company Levy. It has named Oak View Group, Live Nation and Ticketmaster as partners.

Sports marketing and advisory services