AO Scooters

AR

Arbor

Arbor Collective makes snowboards, skateboards, clothing and accessories. Its own site says it has done so since 1995 and its flagship store is in Venice, California.

Specialist sports equipment

AT

Ativafit

Ativafit sells home exercise and fitness equipment, including adjustable dumbbells, foldable exercise bikes and balance trainers. It says it launched in 2018 on the back of a manufacturer that began in 1993.

Home fitness equipment

BA

Backcountry Access

Backcountry Access makes avalanche safety equipment and backcountry gear, including Tracker transceivers, Float airbags and BC Link radios. Backcountry enthusiasts founded it in Boulder, Colorado in 1994.

Avalanche safety equipment and backcountry gear

BE

Bell

Bell makes helmets for cycling and motorcycling, and is part of Revelyst. The brand dates from 1954 and says its helmets are refined through racing.

Bicycle and motorcycle helmets

BE

Bern

Bern makes helmets for biking, snow sports and skating, plus goggles, sunglasses, liners and helmet accessories. It says it has kept making helmets for riders for decades.

Bike, snow and skate helmets

BI

Billy Cook

Billy Cook makes handcrafted western saddles and tack in Sulphur, Oklahoma. The brand dates from 1953 and is the official saddle of the PRCA.

Western saddles and tack

BO

BOA

BOA Technology is an American company founded in 2001 by Gary Hammerslag in Colorado. Its patented BOA Fit System provides micro-adjustable precision fit used by more than 300 brand partners across snowboard, cycling, running, golf and outdoor products.

Performance fit systems for footwear and gear

BO

Body Glide

Body Glide is an American anti-chafe balm brand launched at the 1996 Los Angeles Marathon from a formula created by Steve Chance. It sells plant-based anti-chafing and blister prevention products worldwide.

Anti-chafing and blister prevention balms