Ativafit

HY

Hygear

HYGEAR is a smart fitness brand founded in 2016 in Los Angeles, selling connected resistance bands and workout gear with an accompanying training app.

Smart fitness equipment

AO

AO Scooters

AO Scooters (Alpha Omega) sells freestyle street and park scooters, decks, wheels and parts, with signature decks for its pro riders. It says it is based in Vista, California, and is independently owned.

Freestyle scooters, decks and parts

AR

Arbor

Arbor Collective makes snowboards, skateboards, clothing and accessories. Its own site says it has done so since 1995 and its flagship store is in Venice, California.

Specialist sports equipment

BA

Backcountry Access

Backcountry Access makes avalanche safety equipment and backcountry gear, including Tracker transceivers, Float airbags and BC Link radios. Backcountry enthusiasts founded it in Boulder, Colorado in 1994.

Avalanche safety equipment and backcountry gear

BE

Bell

Bell makes helmets for cycling and motorcycling, and is part of Revelyst. The brand dates from 1954 and says its helmets are refined through racing.

Bicycle and motorcycle helmets

BE

Bern

Bern makes helmets for biking, snow sports and skating, plus goggles, sunglasses, liners and helmet accessories. It says it has kept making helmets for riders for decades.

Bike, snow and skate helmets

BI

Billy Cook

Billy Cook makes handcrafted western saddles and tack in Sulphur, Oklahoma. The brand dates from 1953 and is the official saddle of the PRCA.

Western saddles and tack

BO

BOA

BOA Technology is an American company founded in 2001 by Gary Hammerslag in Colorado. Its patented BOA Fit System provides micro-adjustable precision fit used by more than 300 brand partners across snowboard, cycling, running, golf and outdoor products.

Performance fit systems for footwear and gear