Björn Borg

IC

Icaniwill

Icaniwill, also known as ICIW, is a Swedish sports fashion brand based in Stockholm. It has its origins in CrossFit and sells fitness apparel online.

Activewear

RÖ

Röhnisch

Röhnisch is a Swedish activewear brand based in Örebro. Röhnisch Sportswear AB was founded in 1945 and moved into women's active apparel in the 1980s, inspired by the aerobics trend. The range covers leggings, sports bras, tops, jackets and swimwear.

Activewear

CR

Craft Sportswear

Craft makes functional training and competition clothing for endurance sports and has done so for four decades. It has worked with the professional sports world for almost as long, and says its garment design knowledge comes largely from long collaboration with elite athletes around the world. Craft Sportswear is part of New Wave Group, a Nordic group in promotional and sports apparel, and supplies shoes to the Uno-X Mobility cycling teams.

Sports apparel and footwear

EI

Eivy

Eivy is a Swedish clothing brand from Åre, making multifunctional base layers and snowboard clothing with an integrated neck warmer and recycled fabrics. Snowboarder and designer Anna Vister founded it in 2009.

Base layers and snowboard clothing

FJ

Fjällräven

Fjällräven is a Swedish outdoor brand founded in 1960 by Åke Nordin in his basement in Örnsköldsvik, driven by his aim to make nature accessible to more people. Its range covers outdoor clothing and accessories for men and women, backpacks such as the Färden line, tents and sleeping bags, and its gear is sold in more than 70 countries. Fjällräven is part of Fenix Outdoor.

Sports apparel and footwear

GA

Galvin Green

Galvin Green is a Swedish maker of premium high-tech golf apparel, founded in 1990 by Tomas Nilsson. For more than 30 years it has developed long-lasting, functional clothing, including waterproof garments, designed to keep golfers comfortable and performing in any weather. It places itself in a tradition of Swedish innovation and says it believes every golfer deserves to be invincible, whatever the weather.

Specialist sports apparel

HA

Haglöfs

Haglöfs is a Swedish outdoor performance brand making outdoor clothing, footwear and equipment. It was founded in 1914 by Wiktor Haglöf, a carpenter who set out to create a durable backpack. The brand says it is dedicated to pushing the boundaries of its comfort zone and encouraging its community to do the same. LionRock Capital, a global private equity firm, acquired 100% of Haglöfs AB from ASICS Corporation in a deal finalised on December 18, 2023.

Sports apparel and footwear

HE

Hestra

Hestra is a Swedish glove maker founded in 1936 by Martin Magnusson in the village of Hestra, in the Småland region. It is a privately owned family company.

Gloves