Fjällräven

HA

Haglöfs

Haglöfs is a Swedish outdoor performance brand making outdoor clothing, footwear and equipment. It was founded in 1914 by Wiktor Haglöf, a carpenter who set out to create a durable backpack. The brand says it is dedicated to pushing the boundaries of its comfort zone and encouraging its community to do the same. LionRock Capital, a global private equity firm, acquired 100% of Haglöfs AB from ASICS Corporation in a deal finalised on December 18, 2023.

Sports apparel and footwear

CR

Craft Sportswear

Craft makes functional training and competition clothing for endurance sports and has done so for four decades. It has worked with the professional sports world for almost as long, and says its garment design knowledge comes largely from long collaboration with elite athletes around the world. Craft Sportswear is part of New Wave Group, a Nordic group in promotional and sports apparel, and supplies shoes to the Uno-X Mobility cycling teams.

Sports apparel and footwear

HO

Houdini Sportswear

Houdini Sportswear is a Swedish outdoor and sportswear brand with its head office in Nacka, near Stockholm. Founded in 1993, it makes functional and durable clothing for women, men and children, with a focus on circular design.

Outdoor and sportswear

BJ

Björn Borg

Björn Borg is a Swedish sports fashion brand whose core products are underwear, sportswear, footwear and bags. Björn Borg AB is headquartered in Solna and listed on Nasdaq Stockholm.

Sports fashion: underwear, sportswear, footwear and bags

EI

Eivy

Eivy is a Swedish clothing brand from Åre, making multifunctional base layers and snowboard clothing with an integrated neck warmer and recycled fabrics. Snowboarder and designer Anna Vister founded it in 2009.

Base layers and snowboard clothing

GA

Galvin Green

Galvin Green is a Swedish maker of premium high-tech golf apparel, founded in 1990 by Tomas Nilsson. For more than 30 years it has developed long-lasting, functional clothing, including waterproof garments, designed to keep golfers comfortable and performing in any weather. It places itself in a tradition of Swedish innovation and says it believes every golfer deserves to be invincible, whatever the weather.

Specialist sports apparel

HE

Hestra

Hestra is a Swedish glove maker founded in 1936 by Martin Magnusson in the village of Hestra, in the Småland region. It is a privately owned family company.

Gloves

IC

Icaniwill

Icaniwill, also known as ICIW, is a Swedish sports fashion brand based in Stockholm. It has its origins in CrossFit and sells fitness apparel online.

Activewear