GoPro

GA

Garmin

Garmin designs GPS and connected products for sport, outdoor use and other fields including aviation and marine navigation. Its fitness range includes Forerunner running watches and devices for cycling, triathlon and golf, with different training and health features by model. A January 2026 company press kit reports more than 300 million products shipped since 1989, while its annual report states 2025 revenue of $7.25 billion; both are company-reported measures, not results for any athlete. Garmin Ltd. is the listed corporate group behind these products. It acquired Tacx, the maker of indoor bike trainers, in 2019.

Specialist sports equipment

CO

Coros

COROS makes GPS watches and training tools for endurance athletes, combining advanced technology with sports science so athletes can train with purpose and measure progress. Its range includes ultralight AMOLED GPS watches and performance watches built for racing and training in the mountains, and it connects with a range of fitness platforms.

Specialist sports equipment

HA

Hammerhead

Hammerhead was founded in 2013 by Piet Morgan and Laurence Wattrus and focuses its effort on the Karoo cycling computer rather than a broad product range. Headquartered in New York City, it operates as an independently run subsidiary of SRAM.

GPS cycling computers

HA

Hawkin Dynamics

Hawkin Dynamics is a human performance technology company that makes wireless force plates and software to help coaches, clinicians and athletes make decisions from clear, actionable data. Founder Ben Watson spent a decade in the motion-analysis industry before starting the company to offer a user-friendly way to test athletes. It released its first force plates in 2017, consolidated its team in Westbrook, Maine, in 2018, and describes itself as a family business.

Force-plate testing and athlete monitoring

SR

SRAM

SRAM is a bicycle-component company founded in 1987 around a new handlebar-mounted twist shifter, later sold as Grip Shift. Its cycling products now cover drivetrains, brakes and related technology for road, mountain and other riding. Its own history records acquisitions of RockShox suspension, Avid brakes, Zipp wheels and Quarq power meters, followed by other cycling brands; these are owned product lines, not sponsorships of teams.

Specialist sports equipment

ST

Stages Cycling

Stages Cycling develops power meters and indoor-cycling equipment, with its brand launched publicly in 2012 after development began in 2009. Its history describes power-meter production in Boulder, Colorado, and a 2014 partnership with Team Sky to use its power-measurement systems in professional cycling. Those race results and product-performance claims are the company's account of historical use, not proof of a current Team Sky sponsorship.

Specialist sports equipment

WA

Wahoo Fitness

Wahoo Fitness makes connected training devices for cycling and running. Its current store lists KICKR indoor bicycle trainers and smart bikes, ELEMNT GPS cycling computers, heart-rate monitors, sensors, pedals and the KICKR RUN treadmill. The brand describes an indoor/outdoor ecosystem in which an ELEMNT computer pairs with a KICKR trainer to use cycling data and routes indoors. This description is based on Wahoo's own active product catalogue; it does not repeat the old description's named WorldTour sponsorships because their current terms were not verified on the pages checked.

Specialist sports equipment

BU

Bushnell Golf

Bushnell Golf calls itself the #1 rangefinder in golf and draws on more than 65 years as a maker of high-performance sports optics. It makes laser rangefinders such as the Tour V7 Shift with a dual-color OLED display and Slope technology, GPS devices with HD color touchscreens, and home golf simulation products. Bushnell Golf is part of Revelyst, which lists it in its current portfolio of golf-technology brands.

Specialist sports equipment