Wahoo Fitness makes connected training devices for cycling and running. Its current store lists KICKR indoor bicycle trainers and smart bikes, ELEMNT GPS cycling computers, heart-rate monitors, sensors, pedals and the KICKR RUN treadmill. The brand describes an indoor/outdoor ecosystem in which an ELEMNT computer pairs with a KICKR trainer to use cycling data and routes indoors. This description is based on Wahoo's own active product catalogue; it does not repeat the old description's named WorldTour sponsorships because their current terms were not verified on the pages checked.
Same category, HQ in USA
COCOROS makes GPS watches and training tools for endurance athletes, combining advanced technology with sports science so athletes can train with purpose and measure progress. Its range includes ultralight AMOLED GPS watches and performance watches built for racing and training in the mountains, and it connects with a range of fitness platforms.
Specialist sports equipment
GAGarmin designs GPS and connected products for sport, outdoor use and other fields including aviation and marine navigation. Its fitness range includes Forerunner running watches and devices for cycling, triathlon and golf, with different training and health features by model. A January 2026 company press kit reports more than 300 million products shipped since 1989, while its annual report states 2025 revenue of $7.25 billion; both are company-reported measures, not results for any athlete. Garmin Ltd. is the listed corporate group behind these products. It acquired Tacx, the maker of indoor bike trainers, in 2019.
Specialist sports equipment
CHChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.
Race timing and event management
GOGoPro makes action cameras, accessories and video software for recording and sharing experiences. Founded in 2002 by Nick Woodman, the company traces its first camera idea to his search for a way to film himself and friends surfing. Its product and activity pages cover uses including mountain biking, hiking, skiing, snowboarding, diving and travel. Based in San Mateo, California, GoPro serves consumers worldwide through cameras, mounting accessories and related software and services. Its GoPro Awards program invites users to submit footage to challenges, while GoPro for a Cause supports nonprofit storytelling. Camera specifications, subscription features and product availability vary by model, offer and market.
Action cameras, accessories and video software
HAHammerhead was founded in 2013 by Piet Morgan and Laurence Wattrus and focuses its effort on the Karoo cycling computer rather than a broad product range. Headquartered in New York City, it operates as an independently run subsidiary of SRAM.
GPS cycling computers
HAHawkin Dynamics is a human performance technology company that makes wireless force plates and software to help coaches, clinicians and athletes make decisions from clear, actionable data. Founder Ben Watson spent a decade in the motion-analysis industry before starting the company to offer a user-friendly way to test athletes. It released its first force plates in 2017, consolidated its team in Westbrook, Maine, in 2018, and describes itself as a family business.
Force-plate testing and athlete monitoring
SRSRAM is a bicycle-component company founded in 1987 around a new handlebar-mounted twist shifter, later sold as Grip Shift. Its cycling products now cover drivetrains, brakes and related technology for road, mountain and other riding. Its own history records acquisitions of RockShox suspension, Avid brakes, Zipp wheels and Quarq power meters, followed by other cycling brands; these are owned product lines, not sponsorships of teams.
Specialist sports equipment
STStages Cycling develops power meters and indoor-cycling equipment, with its brand launched publicly in 2012 after development began in 2009. Its history describes power-meter production in Boulder, Colorado, and a 2014 partnership with Team Sky to use its power-measurement systems in professional cycling. Those race results and product-performance claims are the company's account of historical use, not proof of a current Team Sky sponsorship.
Specialist sports equipment
