Haro Bikes

BE

Bell

Bell makes helmets for cycling and motorcycling, and is part of Revelyst. The brand dates from 1954 and says its helmets are refined through racing.

Bicycle and motorcycle helmets

BE

Bern

Bern makes helmets for biking, snow sports and skating, plus goggles, sunglasses, liners and helmet accessories. It says it has kept making helmets for riders for decades.

Bike, snow and skate helmets

BO

BOA

BOA Technology is an American company founded in 2001 by Gary Hammerslag in Colorado. Its patented BOA Fit System provides micro-adjustable precision fit used by more than 300 brand partners across snowboard, cycling, running, golf and outdoor products.

Performance fit systems for footwear and gear

BO

Body Glide

Body Glide is an American anti-chafe balm brand launched at the 1996 Los Angeles Marathon from a formula created by Steve Chance. It sells plant-based anti-chafing and blister prevention products worldwide.

Anti-chafing and blister prevention balms

CA

Cane Creek

Cane Creek makes bicycle components. Its own site describes it as based in Western North Carolina and says it has operated from the same building since 1974.

Specialist sports equipment

ES

ESI Grips

ESI Grips is an American brand making silicone mountain bike and road bike grips, known for its original slip-on silicone grip design. The family-run company sells worldwide through bike shops.

Bicycle grips

IS

ISM

ISM is an American bicycle saddle brand from Lutz, Florida, founded in 2004, making noseless bike seats engineered for health, comfort and performance.

Bicycle saddles

AO

AO Scooters

AO Scooters (Alpha Omega) sells freestyle street and park scooters, decks, wheels and parts, with signature decks for its pro riders. It says it is based in Vista, California, and is independently owned.

Freestyle scooters, decks and parts